Education.

Staff Education @ Network Meetings

2010 Second Session

Cleinman Performance University offers several new education opportunities at upcoming network meetings for your team! Bring your team to Chicago for practice enhancing workshops that add to your bottom line. Register for a workshop today.

September 24-26

Marketing for Today’s Practice- Marketing for Today’s Practice is a comprehensive look at the ways you can bring your business to “top-of-mind” for excellent care and stylish eyewear while increasing the bottom-line.  Facilitated by Kathleen Frascatore, Director of Education at Cleinman Performance University and Mike Hanbridge, Vice President of Sales and Marketing for Cleinman Performance Partners, participants review the best and most creative ways to tap your brand into local media.  Participants design custom campaigns utilizing a range of cost-effective methods that gain attention - and patients – for your optometric practice. For a detailed outline click here.

October 22-24

Sales Secrets of Optical Stars - Learn how to sell more multiple pairs and up-sell lenses and frames. With the skills your dispensing optician acquires in this immersion workshop, your average eyewear sales can exceed $400 and your staff can sell 40 to 50% second pairs! Facilitated by Judie Brighton, who has over twenty years of professional experience as a manager, optician and dispenser in the optical field. ABO approved for 14 CE Credits.

Human Resource Management - Hiring, motivating and managing staff can be one of the biggest challenges practice owners and managers face!  From locating the best possible team members and bringing them on-board, to setting goals and managing and evaluating staff performance, learn the best practices for developing employees and minimizing turn-over. Facilitated by Mary Schmidt, Founder of EyeSystems, she has over 30 years in the optical field, including ten as a practice administrator. ABO credits pending.

November 12-14

Filling the Book: First Impressions – Mary Schmidt returns in November to help you keep the schedule filled! In your office, how many phone shoppers are converted to patient appointments, and ultimately become loyal, returning patients? The front desk plays a crucial role in "wowing" patients with effective communication that builds retention. These staff members are important to all aspects of practice operations, and their impact on patient satisfaction is enormous. ABO approved for 14 CE Credits.

Optimum Management - Office managers and practice administrators gain vital insight into their growth opportunities and ever changing responsibilities.  Participants come away with great new ideas and renewed enthusiasm for their position, learning how people, financial performance and systems work together to drive practice performance. Facilitated by David Spisak, currently the Executive Director of Regional Orthopaedic Associates and the Practice Administrator for the Delaware Orthopaedic Center. David has been a practice management consultant and administrator in the healthcare field for 20 years, including a tenure at Simon Eye Associates. ABO credits pending.