Optical Sales & Marketing
Cringe-Free Frame Pricing
Cringe-Free Frame Pricing: A Comprehensive System for Improving Dispensary Profits
This book will guide you in building a high-performance eyewear boutique and will provide patients, your team and you with a plan that will simplify and clarify your eyewear selection to achieve better patient satisfaction, improved patient retention, lower stress for your staff and better profitability from your practice. You will have the step-by-step tools to manage your eyewear boutique for maximum profits and minimum headaches with benefits that will last the life of the practice. Note: One hour of consulting with a Cleinman Performance Partners consultant is available for an additional fee.
Eight Truths About Marketing to Women
According to Business Week, women make over 80% of the buying decisions in U.S. households today. Working women ages 24-54 in particular-- of whom the U.S. has some 55 million -- have emerged as a potent force in the marketplace, changing the way companies design, position, and sell their products. This white paper explores eight key points and distinctions about female consumers every optometry practice should be aware of. Adapted for the eyecare market from EVEolution: The Eight Truths of Marketing to Women by Faith Popcorn and Lys Marigold.
32 Things to Know about Baby Boomers
Baby Boomers, the large group of men and women born between the years of 1946 and 1964, represent over 26 percent of the U.S. population and an estimated spending power of $2.1 trillion. Learn more about this important group and how your practice should approach this set of patients. Written by Stan Balka, National Accounts Manager for Essilor Laboratories of America and a member of the Baby Boom generation.
Great PR Without Spending a Dime
When people in your area think of eyecare, does your name automatically spring to mind? If not, it may be to your benefit to spend a little more effort on public relations, the technique of getting the public to understand what you do and also to bear goodwill toward you. PR Campaigns do take planning and effort, but they are one of the easiest and most effect ways to market a medical practice.