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Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

A Credo for Private Practice?

I describe myself as a serial entrepreneur, having established over 25 companies and company divisions and scores of products.  I’ve succeeded and I’ve failed.  Along

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A Thanksgiving Message

As we head out for our Thanksgiving Holiday, I’d like to take a moment to thank all of you, my loyal readers, for your support. 

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We Have Seen the Enemy…

Discount.  According to Webster’s the word has many meanings.  But generally, when we think of the word as it relates to our industry, it’s “to

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Optometry Provides No Value!!

Optometry delivers nothing of value.  Yep. nothing.  Nada! According to a couple of commercials being run by “Optometry’s Friend,” the only thing that a consumer values

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Is Optometry On Its Deathbed?

From time to time I hear from students and practicing optometrists that they’re concerned for the future of the profession.   From their perspective, the future

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Leaving a Legacy

Here’s a story about one optometrist’s legacy. 40 years ago yesterday, I dialed an optometrist’s office for the first time to attempt to sell the

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