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Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

An Equation for Abundance

Over the past four decades, I’ve had the pleasure of interacting with many thousands of optometrists.  Perhaps uniquely so, my interactions have been almost exclusively

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A Penny Saved is….?

Ben Franklin is to blame.  His motto, “a penny saved is a penny earned” is likely the root cause behind the fact that so many

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Do You Sell Value?

On a recent trip to Costa Rica, I came across two small boys at a shop near the cloud forests of Monteverde.   These very precocious

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Read this Book!

My brother recently published his second book, Toys in the Attic.  Set on a dairy farm in upstate New York, this is a captivating story

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You Can Judge a Book by its Cover

In a recent study conducted by our firm of the members of Cleinman Performance Network, we identified that those practices that invest in marketing dramatically outperform

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