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Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

Milk for Twice the Price

During my lectures around the country, I often discuss the importance of branding and delivering value.  My audiences are often surprised when I describe that

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Small is BIG!

Consider what's been important to you…the really amazing memories. If you're honest, the things you value most are NOT big, in terms of cost, effort

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Beware The Non-WoW!

Business is built by word of mouth ("wom") and the objective of every business is to create "ambassadors."  Ambassadors are those folks who run around the

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Success through Failure

Back in the mid 1980’s, I had the good fortune to visit 3M’s headquarters in St. Paul, Minnesota.  Sitting in the reception area, awaiting the

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Ego…The Two-Edged Sword

Ego is the proverbial two-edged sword.  Can’t live with it; can’t live without it.  But if ever I’ve seen something get in the way of

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Let Go of the Reins

Ever wonder what it would be like to come to the office each day and not have to worry?  Can you imagine being surrounded by

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