The Dealer and the Junkie
Back in the day, Vision Plan was developed as a methodology for selling the services of its owner, the profession of optometry. Vision Plan acted as
February 9, 2012
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Messages and news from Cleinman Performance Partners
Back in the day, Vision Plan was developed as a methodology for selling the services of its owner, the profession of optometry. Vision Plan acted as
I have often commented that most vision plan’s contractual requirement that providers extend a discount for all services, regardless of coverage, is both patently unfair
Over the past few years, I’ve traveled throughout North America presenting a workshop entitled “Secrets of High Performing Practices” at our Business of Eyecare Forum
In a recent study conducted by our firm of the members of Cleinman Performance Network, we identified that those practices that invest in marketing dramatically outperform
Over the past week, VSP and the AOA have taken their differences over inclusion in Obamacare out of the conference room and into to the
Wise words about innovation. If you’re not the one who makes the idea, be the one who makes the idea better.
We’re making our final plans for the new series of Business of Eyecare Forums. This one-day practice leadership university will visit 20 cities over the
I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.” With entirely new channels