Insights on the Business of Optometry

  Mark Teeple, OD To introduce our members to our website and to gather email addresses we held a contest over 3 months inviting patients

  Shawn McBride, OD We have a brief “huddle” in the morning 10 minutes before we open, where we review anything that needs discussion from

  Greg Kraupa, OD Economic Gardening is a project managed by the National Center for Economic Gardening and hosted by the Edward Lowe Foundation. This

  Jennifer Redmond, OD We are using this cloud-based system for a high-tech and efficient way to check-in patients to the eye wear gallery. We

Tania Sobchuk, OD We did a pretty major renovation on our practice this October. In the process I met with a local metal artist to

  Jason Lake, OD We have been running a “Talk of the Town” billboard campaign for 2 years where local “celebs” model our eyewear as

  Alan Winkelstein, OD Sent out an email blast on Monday before Thanksgiving offering $149 worth of services and/or product for $99 with a maximum

  Brad Schwartz, OD Spend time and money on continuous staff training. This will set you apart and pay dividends in terms of staff performance.

  Michael Sonnleitner, OD We approached the local karate dojo with the idea of co-sponsoring a summer promotion for kids: “Self-Defense and Sun-Defense.” We wanted