Exiting Vision Plans. . . Profitably!

Discover the secrets to eliminating or reducing your reliance on vision plans.

October 21, 2020 | Sheraton Framingham Hotel & Conference Center | Framingham, MA

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The average practice writes off
$236 for each vision plan exam.

The average practice writes off $236 for each vision plan exam.

Learn how to leave vision plans behind and stay profitable.


Alan Cleinman

Founder and President, Cleinman Performance Partners

Donald W. Furman, OD

Owner, Family Eye Care Center

Paul Herreras

President, Precision Practice Marketing

Craig Steinberg, OD, JD

Law Offices of Craig S Steinberg, OD, JD

Richard Hom, OD, PhD

Optometric Director, Anthem Blue Cross and Blue Shield


We understand that it may feel like things are out of control when it comes to visions plans and their financial impact, but practicing medicine and running a business are two different skill sets entirely.

During this 1-day event, you can attend sessions led by industry experts who have helped hundreds of businesses like yours exit vision plans, and optometrists who’ve done it. Covering vision plan negotiations, maximizing contributions, attracting more self-pay patients, methods for viability without vision plans, and more, each session provides actionable insights to take control of vision plans with confidence. 


1657 Worcester Road Framingham, MA 01701


Tuesday, April 21st

7:00 am
Breakfast, Registration, & Sponsor Time

8:00 am
Opening Remarks

8:15 am
Laying the Strategic Foundation

9:15 am
Giving Vision Plans the Boot

10:00 am
Break with Sponsors

Filling the Book

11:15 am
The Science of Selling

12:00 pm
Maximizing Profit Margins. . . Now!

12:30 pm  
Lunch and Sponsor Time

2:00 pm
The Million Dollar Question

2:30 pm

3:15 pm
Break with Sponsors

3:45 pm
Speaker Panel – Q&A

4:45 pm
Closing Remarks – Al Cleinman


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