You Can Judge a Book by its Cover

In a recent study conducted by our firm of the members of Cleinman Performance Network, we identified that those practices that invest in marketing dramatically outperform those that do not.  While the detailed results of this survey are exclusively available to members of the Network, the bottom line is that the diference between the two groups, […]

Throw away those Cellphones and Ipods!

FastCompany reports that Jawbone – the company that makes Bluetooth headsets and wireless speakers – has come up with a new product called Up, described as a “wearable band” that “is infused with sensors and smartphone connected, allowing you to track your eating, sleeping, and activity patterns … That data is then fed into a  […]

Optometry – An Amazing Profession

Forty years ago, at the ripe age of fourteen, I took the step that was to open the door to my career.  As the yard-boy for an entrepreneurial optometrist, I was exposed to the profession at an early age.  My first job in the industry was at age sixteen, as a telephone sales person for a start-up […]

Let’s Make a Deal!

VSP Vision Care and Johnson & Johnson Vision Care’s Vistakon division recently announced that they are partnering to offer VSP