The Meaning of “Discount”

Discount.  According to Webster’s the word has many meanings.  But generally, when we think of the word as it relates to our industry, it’s “to offer for sale at a reduced price.”   In both the retail and the b2b world, a discount generally is provided in exchange for something of value to the provider.  For […]

An Open Letter to the Members of the Vision Council (VCA)

To my fellow members: Unfortunately, I cannot attend this year’s VCA Executive Summit due to a conflict.   I provide this letter directed at the leadership of VCA member companies and ask for your consideration of its content. If you do not know me or of me, please allow me to introduce myself and my firm.   […]

We Have Seen the Enemy…

Discount.  According to Webster’s the word has many meanings.  But generally, when we think of the word as it relates to our industry, it’s “to offer for sale at a reduced price.”   In both the retail and the B2B world, a discount generally is provided in exchange for something of value to the provider.  For […]