Promotion on Small Business Saturday
Alan Winkelstein, OD Sent out an email blast on Monday before Thanksgiving offering $149 worth of services and/or product for $99 with a maximum of three certificates per patient, available for purchase on the Saturday after Thanksgiving only. Email detailed what it could be used for and placed an expiration date of 6 months […]
Invest in Your Team
Brad Schwartz, OD Spend time and money on continuous staff training. This will set you apart and pay dividends in terms of staff performance. Managing a good team is like raising children – listen, but be prepared to say no and lead when you need to. Steps: Create training program for staff; include in-service […]
“Self-Defense and Sun-Defense”
Michael Sonnleitner, OD We approached the local karate dojo with the idea of co-sponsoring a summer promotion for kids: “Self-Defense and Sun-Defense.” We wanted to promote karate as a way to build kids’ confidence, to educate kids and their parents on the importance of sunglasses, especially in the summer, and to contribute to our […]