Business of Eyecare Forums are exclusive conferences dedicated to a specific area of interest in optometry. Each event is designed to provide private optometric practice owners with a comprehensive understanding of key topics. Attendees will benefit from insightful presentations by industry experts and engaging Q&A sessions. These forums are generally exclusive to our consulting clients and network partners. However, select events are open to all optometric practice owners.
Business of Eyecare Forum
WHAT IS A BUSINESS OF EYECARE FORUM?
Upcoming Event
EXITING VISION PLANS PROFITABLY CONFERENCE
Texas Optometric Association Meeting
Feb 20, 2025
Register to join us at the JW Marriott Austin, Lone Star Ballroom (3rd floor) on Thursday, February 20.
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Join us for a transformative day dedicated to helping optometric professionals navigate the path to profitability without vision plans. This comprehensive conference, brought to you by Cleinman Performance Partners and industry experts, is designed to equip you with the strategies, tools, and insights needed to make informed, profitable decisions for your practice.
Why Attend?
Gain actionable strategies to transition from vision plan dependency.
Learn from industry leaders with decades of experience.
Network with like-minded optometric professionals.
Leave with tools to elevate your practice’s profitability and brand.
Speakers
Al Cleinman
Founder
Cleinman Performance Partners
Don Furman, O.D.
Optometrist
Family Eyecare Center
Kevin Wilhelm
CEO
Marketing 4ECPs
Agenda
Thursday, February 20, 2025
10:00am – 10:10am: Welcome – Review of Agenda. Logistical Questions. Sponsor Acknowledgment. Conference Emcee: James Johnson, Client Development Specialist, Cleinman Performance Partners
10:10am – 10:50am: Laying the Strategic Foundation: Building Your Brand. Separating Yourself from the Pack. The Economics of Vision Plans. Speaker: Al Cleinman, Founder, Cleinman Performance Partners
11:00am – 11:50am: Giving Vision Plans the Boot: Evaluating the Risk. Designing the Plan. Preparing your team. Taking the Leap. Enjoying the Results. Speaker: Don Furman, O.D.
12:00am – 12:50pm: Transforming from a Commodity Business and Filling the Book: The key elements of marketing. The economics of Marketing. Writing and Executing your Marketing Plan. Building momentum. Speaker: Kevin Wilhelm, CEO, Marketing 4ECPs
01:00pm – 01:50pm: TOA Lunch
02:00pm – 02:50pm: The Million Dollar Question: How a multi-million-dollar practice arrived at its decision to drop vision plans…and the consequences. Speaker: Don Furman, O.D.
03:00pm – 03:50pm: Building Influence: The Art and Science of Selling for Optometrists: Building your and your team’s selling skills. Communicating Value. Overcoming Objections. Speaker: Kevin Wilhelm, CEO, Marketing 4ECPs
04:00pm – 04:50pm: Maximizing Profit Margins…Now! How to ensure that vision plan participation doesn’t bankrupt you. Maximizing eyewear margins. Balancing between vision plans and medical plans. Driving Efficiency. Speaker: Al Cleinman, Founder, Cleinman Performance Partners
05:00pm – 05:30pm Speakers Panel – Answers to your Burning Questions
05:30pm – 05:45pm Closing Remarks: Speaker: Al Cleinman
Previous Events
MASTERING SUCCESSION
Empowerment Strategies
Beyond Private Equity
DFW Hilton Lakes Conference Center, Dallas, TX | Saturday, June 1, 2024
Megan McCarthy
Sr. Director of Practice Transitions
Cleinman Performance Partners
Al Cleinman
Founder and CEO
Cleinman Performance Partners
Michelle Marinello, Esq.
Partner
Whiteman, Osterman and Hannah, LLC
YOU DESERVE A SUCCESSFUL OPTOMETRY PRACTICE AND THE TIME TO ENJOY IT.
Want to understand what’s possible for YOUR practice? It all starts with a conversation. Click below.
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