Cleinman Connect Podcast

[OWNERSHIP] WHAT TO CONSIDER WHEN INSURING YOUR PRACTICE

In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Andrew Davis, Commercial Placement Broker and Account Manager at Wilson M. Beck Insurance Services Alberta, to discuss how optometrists can protect their practices with the appropriate insurance. They explore the differences between replacement cost and cash value, the role of business interruption coverage, and why cyber insurance is becoming increasingly critical. Read more & listen now!

[MARKETING] DIGITAL, TRADITIONAL, AND BEST PRACTICES FOR MARKETING IN OPTOMETRY

In this episode of the Cleinman Connect Podcast, Kevin Wilhelm and Kim Carson sit down with Kate Virzi, Director of Sales & Client Success at Marketing4ECPs, to discuss digital, traditional, and best practices for marketing in optometry. They explore how to optimize websites for conversion, where to invest marketing budgets, and why consistency between in-person and online experiences builds trust. Kate also shares how content, SEO, and social media can work together to attract and retain patients. Read more & listen now!

MARKETING DRY EYE EQUIPMENT & TREATMENTS IN YOUR PRACTICE WITH DENNIS EVANS JR.

In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dennis Evans Jr., Director of Professional Relations at DryEye Rescue, to discuss how at-home treatments drive in-office growth in optometry. They explore why awareness starts outside the exam room, how flexible programs help practices scale, and what makes the dental care model a blueprint for optometry. Dennis also shares lessons from DryEye Rescue’s rapid nationwide growth. Read more & listen now!

HELPING OPTOMETRISTS OVERCOME BUSINESS CHALLENGES AND BUILD STRONG TEAMS WITH KEVIN WILHELM

In this episode of the Cleinman Connect Podcast, Kevin Wilhelm, CEO of Cleinman Performance Partners, is interviewed by Chad Franzen of Rise25 to discuss helping optometrists overcome business challenges and build strong teams. He shares how focusing on culture and HR practices transforms practices, why peer-to-peer learning drives growth, and how his acquisition of Cleinman expands services for independent optometrists. Kevin also talks about lessons learned from leading a fast-growing marketing agency. Read more & listen now!

CREATING FACE-TO-FACE OPPORTUNITIES WITH YOUR PATIENTS THORUGH PRODUCTS AND SOCIAL MEDIA

In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Sarah Vinson, Owner and CEO of Lunette USA, to talk about creating face-to-face opportunities with patients through products and social media. They explore how frequent product launches can spark repeat visits, why purposeful social media drives stronger patient connections, and how authentic engagement builds loyalty. Sarah also shares advice on overcoming small business challenges and leveraging creativity. Read more & listen now!

DRIVING GROWTH IN INDEPENDENT PRACTICES WITH AMANDA VAN VORIS

In this episode of the Cleinman Connect Podcast, host Kim Carson sits down with Amanda Van Voris, Senior Director of Client Solutions at Cleinman Performance Partners, to discuss driving growth in independent practices. She explains how to use people, finance, and systems as the foundation for scale, why pivoting builds stronger leaders, and the role of future visioning in practice success. Amanda also shares a simple tip any owner can use tomorrow to elevate patient experience. Read more & listen now!

NAVIGATING OPTOMETRY PRACTICE DIVESTITURE PEAKS AND VALLEYS: A PRIVATE EQUITY JOURNEY

Optometrist and former Practice Owner, Dr. Patrick Wellick of Apple Valley Eye Care in Apple Valley, MN, discusses his private equity practice divestiture journey and how he overcame a serious setback during the process. Practice owners will get great advice and tips on planning a successful exit in under 20 minutes with this episode!

SUCCESSFUL OPTOMETRY PRACTICE STRATEGIES FOR EFFICIENCY, PATIENT VOLUME, AND FINANCIAL OPTIMIZATION

Practice Administrator Sherri Kelly of Crystal Vision Clinic in Crystal, MN discusses how she and the Practice Owner, Dr. Chase Endres approached growing revenue by enhancing practice efficiencies and broadening their team’s financial literacy while maintaining exceptional patient care.

LEADERSHIP DEVELOPMENT FOR OPTOMETRY PRACTICE OD/OWNERS

Dr. Dwight Barnes, co-owner and optometrist at Cary Family Eye Care in Cary, North Carolina shares his leadership journey and the important lessons he learned. Listen in to hone your leadership skills.

THE TOP 5 MOST COMMON LEGAL ISSUES FOR PRIVATE OPTOMETRY PRACTICE OWNERS

Michelle Devito Marinello, Attorney, and Partner at Whiteman Osterman & Hanna LLP has assisted her fair share of private optometry practice doctors/owners who need help with legal matters. This episode focuses on the top 5 most common legal issues Practice Owners face and how to avoid legal troubles.

SUCCESSION PLANNING FOR PRIVATE OPTOMETRY PRACTICE SUCCESS

Join us as Dr. Billy McMillin of McMillin Eyecare in Kingsport, TN, shares his journey from Associate Doctor to partner, and ultimately, owner of his own practice. He offers valuable strategies and insights into succession planning to help ensure a seamless transition for any practice.

ADDING AESTHETIC SERVICES TO GROW YOUR OPTOMETRY PRACTICE

Listen for exclusive tips as Dr. Dora Adamopoulos, President and Founder of Eye2Eye Optometry Corner and SomaSou MedSpa in Alexandria, VA details how she developed a very successful business featuring aesthetic services to enhance her private optometry practice.

LEVERAGING LUXURY RETAIL FOR OPTOMETRY PRACTICE GROWTH

Listen for great tips on incorporating luxury eyewear into an optometry practice from Dr. Joelle Zagury in Ottawa, Ontario, Canada. She’ll share how she reached her luxury retail success quickly and how other practices can too.

REVITALIZING WORK CULTURE FOR BUSINESS SUCCESS

In this episode, Dr. Robert Goerss and his manager, Josh Lefholz, from Tomasino Goerss Vision Source in O’Fallon, MO, share their journey of overcoming a staffing crisis and rebuilding their eyecare practice culture from the ground up.

MOTIVATING YOUR EYECARE TEAM: UNLEASHING PEAK POTENTIAL

For an eyecare practice to grow, it’s essential to continuously find ways to motivate your team to foster that growth. Business partners Dr. Christine Hayes and Dr. Kimberly Brown at Wildwood Vision Specialists in Wildwood, MO share their methods for successfully motivating their team.

EVERYTHING YOU WANT TO KNOW ABOUT EXIT PLANNING AS AN OPTOMETRIST/PRACTICE OWNER

Married couple and former Optometry Practice Owners in Jacksboro, Tennessee, Dr. Andy Howard and Dr. Liz Howard, talk through what their exit journey experience has been like and share what they did to create what they feel is the smoothest transition possible for themselves into retirement.

CREATING A POSITIVE WORKPLACE CULTURE IN AN OPTOMETRY PRACTICE

Clinic Operations Manager Brittany Codrington and Optical Manager Jason Barret, both from Eyes on Sheppard in North York, Ontario discuss the path they took to create a positive work culture at their practice in collaboration with OD/Owner Dr. Kerry Salsberg, along with the key ingredients involved in making that happen.

GROWING YOUR OPTOMETRY PRACTICE | IDEAS THAT WORK

This married optometrist/owner couple, Dr. Kim Skyles and Dr. Jeff Binstock of Redmond Eye Clinic in Redmond, Washington have been on a wild ride during the development of their optometry practice. Although young, this couple has learned quite a bit along their practice journey which they share in a very open and honest manner. They…

THE SECRET TO GETTING THROUGH DIFFICULT BUSINESS CHALLENGES

Dr. Anthony Smith, Optometrist and Owner of Jonesville Eye Care in Jonesville, MI speaks candidly about how he was able to rebuild his practice after losing it to a devastating fire in 2018. Listen in as Dr. Smith shares his incredible journey since that blaze.