Eyecare Forum Focuses on Marketing Optometry Practices

For Immediate Release

Contact: At Cleinman Performance Partners, contact Kathleen Avery at kavery@cleinman.com.  At HOYA Vision Care, contact Heather Padgett at heather.padgett@hoyavision.com.

ONEONTA, NY — It’s a brand new day for optometrists and their staff! And with it comes an opportunity to attend a free full-day seminar featuring a brand new curriculum on marketing today’s optometry practices.

The Business of Eyecare Forum — sponsored by HOYA Vision Care and delivered by Cleinman Performances Partners — stops at cities across North America starting Aug. 6 in Portland, OR.  Other dates and cities include Louisville, KY, on Aug. 26; Chicago, IL, on Sept. 10; San Jose, CA, on Sept. 23; Harrisburg, PA, on Oct. 15; Washington, D.C., on Oct. 29; and Denver, CO, on Nov. 18.  Additional cities and dates are in the works!  Go to www.cleinman.com/bef to register now.

On-site registration and continental breakfast begin at 7:30am, and the event closes at 4:30pm.

The Business of Eyecare Forum offers a day of motivational sessions for all practice owners, doctors, technicians and optical staff.  Participants experience high-energy, thought-provoking content and leave with a wealth of ideas and information for their businesses.  Over 95% of audience members rate the experience a “Wow!”

“It is our mission to empower independent practices through science, technology and innovation, and that includes innovation of thought when it comes to practice development,” said Barney Dougher, President and CEO of HOYA Vision Care.  “I am confident you and your staff will leave our Business of Eyecare Forum with renewed enthusiasm and a multitude of ideas to grow your practice.”

Participants learn from optometry’s most respected and trusted consultants on a variety of topics, including strategies for building a powerful practice brand that attracts new patients and strengthens loyalty among current patients.

The day opens with Al Cleinman, Founder and CEO of Cleinman Performance Partners, talking about the power of marketing to build a practice and the key ways a practice can differentiate itself from the competition.

Dr. Anne Marie Lahr, Director of Education for HOYA Vision Care, reviews best practices for incorporating and communicating technical excellence into your brand promise and patient care delivery.  Dr. Greg Hicks, HOYA’s Director of Professional Affairs and Cleinman Network member, utilizes case studies and 30 years of practice ownership and patient care to outline the role of every staff member in executing brand-centric patient care.

Afternoon breakout sessions feature an OD presentation by Alan Cleinman outlining strategies for recruiting and building a winning team.  Kathleen Avery, Senior Director of Client Development at Cleinman Performance Partners, facilitates an interactive staff workshop supporting the development of an internal brand strategy that engages the team and enhances patient experience.

The Business of Eyecare Forum includes lunch and prizes.  Optometrists and their staff members can register for the complimentary seminar by calling (800) 331-5536 or by going to www.cleinman.com/bef.

About Cleinman Performance Partners, Inc.

Founded in 1989, Cleinman Performance Partners, Inc. provides business solutions to independent optometry practices and the select vendors who serve them.  Our mission is to help our clients recognize and realize all of their possibilities.  In 2000, the company launched its core client development program, Cleinman Performance Network, a business development membership group for North America’s leading independent optometry practices.

For more information on Cleinman Performance Network, visitwww.cleinman.com.

About HOYA Vision Care

HOYA Vision Care makes the most advanced eyeglass lenses on Earth. They combine specialized processes in optical engineering with high-tech knowledge of advanced materials to bend and manipulate light more precisely than ever before possible. HOYA believes the science of optics can benefit mankind in new ways, and they endeavor to discover them all. HOYA is redefining every aspect of vision corrections.

For more information on HOYA Vision Care, visit www.hoyavision.com.

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