WE WROTE THE BOOK ON OPTOMETRY

Based on over 40 years spent “in the trenches,” A Different Perspective offers a unique viewpoint to help you thrive. 

Al Cleinman shares:

  • How to discover what’s at the core of your success
  • How to envision and realize your dreams
  • How to get the monkey of ownership off your back
  • How to attain patient loyalty that lasts a lifetime
  • How to live a fulfilling life beyond your profession 
5/5
Definitely worth the read for any health professional that wants to set the bar high and exceed their patients expectations and Wow! them.
Tory W. Moore
5/5
Excellent read. This book really helps you to assess your performance as a business owner, while helping you to set tangible goals to govern your practice and manage your staff. I'd definitely recommend it to both established and new optometry practice owners.
Courtney Thompson
5/5
The wisdom that is shared is invaluable and I wish I would have been exposed to Al's 'Different Perspective' many years ago - I have no doubt it would have enriched my professional and personal life by helping me work smarter rather than harder.
Doc Scott

About Al Cleinman

For over 40 years, Al Cleinman has been a leader in the eye care industry. Along the way, he has built over 25 companies and divisions of companies and has launched countless products and services. He’s not done.

Since 1989, Al and his consulting team have been trusted advisors to many of optometry’s most successful leaders. His unique firm provides assistance in the management of change through a variety of mechanisms designed to help clients build, buy, sell, and improve. A prolific writer and compelling speaker, Al has been a columnist for Optometric Management and Eyecare Business, and he writes the popular Al’s Blog from which readers gain valuable insight on issues that impact our industry. 

All of us walk through life with certain preconceptions.  These “opinions based on inadequate information” are often a barrier to our ability to effectively lead and make decisions.  In our work as consultants, we’ve witnessed countless examples of bad decision-making based upon false information or misconceptions.   And, as a leader, I’m sometimes painfully reminded of my own “head trash.”

Consider what you have experienced in the past:

Observationally, these misconceptions often arise from our inability to separate fact from opinion.  Often, our own fears cause us to jump to conclusions without doing our homework.  Such actions, or lack of action, are the “Achilles heel” of many leaders.  We’re all guilty of it from time to time; some of us more so than others.  Perhaps there’s a solution?

Recently, I had an amazing adventure in New York City.  “Dialogue in the Dark” is, in simple terms, a hands-on museum where attendees actually experience what it’s like to be blind.  Participants are provided with a walking cane and a visually-impaired guide.  We then made our way through a series of rooms designed to emulate certain environments; Central Park, a store, a train, etc…in complete darkness.  We heard the sounds.  We experienced the smells.  We touched railings, mailboxes, grocery items and the like.  We used technology designed to help us understand what we might be buying in a grocery store.  We crossed streets and climbed stairs.  We felt the sway of a rail car and the texture of a shirt.  We bumped into doors and each other.  Our guide was immensely helpful.  His coaching and direction made the experience far less painful.  Frankly, had it not been for him, we would have likely been very scared and, at times, in danger.  Our guide, you see, had walked in our “new shoes” since birth.

Yes, at times, we were afraid.  At times we laughed at our foibles.  But, above all, what was most noticeable to me was a heightened awareness of things that might have otherwise gone unnoticed.  I listened more carefully.  I smelled more deeply.  I felt with a more sensitive touch.

As I reflected on this most enjoyable and insightful experience, I concluded a life’s lesson.  It’s hard to imagine how we might react to the loss of something as basic as our vision.  But it happens to people daily.  And while such a loss is traumatic and sad, people adapt.  Their other senses kick in.  They learn to look at life from a different perspective.  They learn to work-around barriers.  And they survive and they thrive.  What can we learn from this?

As I thought about my experience, I concluded that one might actually orchestrate the loss of misconceptions.  What might happen if I ignored my negative opinion about someone?  What might I learn if I looked at a problem from a different perspective?  What might I conclude if I did more research into an opportunity that I had previously discounted?  What possibilities might open up if I set aside my current approach…and used a different “sense?”  What might occur if I, figuratively, use my left hand instead of my usual right?  What might I learn if I “close my eyes?”

Next time you find yourself jumping to conclusions, consider a different approach; a different perspective.  And consider using an experienced guide.