OPTOMETRY BUSINESS INSIGHT​

Thoughts, news and research on the business of optometry from the nation’s leading practice growth and optimization consultants.

A Different Perspective

All of us walk through life with certain preconceptions.  These “opinions based on inadequate information” are often a barrier to our ability to effectively lead

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Beware The Non-WoW!

Business is built by word of mouth ("wom") and the objective of every business is to create "ambassadors."  Ambassadors are those folks who run around the

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Our Government at Work???

I was contemplating our country's current financial situation and our government's attempt to figure out a solution.  It reminded me of some poetry that I

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You Get What You Pay For

So I'm in the Big Apple (that's New York City to those west of the Hudson River) last week and got the bright idea that I'd attend the Knicks

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