Definition: 800# Gorilla – An overbearing entity in a specific industry or sphere of activity. A seemingly unbeatable presence always to be reckoned with; whose experience, influence, and skill threatens…
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Many of you have heard me repeatedly use the comment…”that’s a strategic decision.” Sometimes, you question me…”Al, I don’t get it…what’s the difference between strategy and tactics.” Simply stated: Strategy…
Go to the AOA’s InfantSee website (www.infantsee.org) and you’ll hear former president Jimmy Carter tell the public that "two of my grandchildren suffer from vision problems that could have been…
I just returned from the "Gathering of the Games" in St. Louis. This is the national meeting of companies that embrace open book management. When my CFO and I arrived…
I just returned from a Strategic Review retreat. During our meeting with this client and his wife, I learned that they had had a $26,000 day just the week before. …
I’m vindicated. A few weeks ago, I had a discussion with an eye care industry publisher who told an audience of industry leaders “let’s face it, eyewear is just a…
Industry-wide Growth is Flat but Independent ODs Don’t Need To Accept Mediocrity. Performance of Cleinman Performance Network Members Refute Industry Study. Oneonta, NY — A recent study completed by Jobson…
Industry-wide Growth is Flat but Independent ODs Don’t Need To Accept Mediocrity.Performance of Cleinman Performance Network Members Refute Industry Study. Oneonta, NY — A recent study completed by Jobson Medical…
Staff and patients submit compliments, catching our staff going above and beyond. These are all read at a monthly staff meeting with congratulations to the individual. One of these is…
Some time ago I overheard opticians telling patients with some vision plans, “you are not eligible for a frame this year but we can update your lenses.” We decided to…
We have created a business card-size patient info card that we attach to all patients’ orders that do not purchase a year supply of contacts. The purpose of the card…
I had an office meeting. I would ask questions, and whomever got the answer right first got a prize. The prizes were in a bag, and they would pull one…
Tim Nichols, OD In the first quarter of 2013, we noticed our per patient revenues were falling and began to investigate, hoping to pinpoint the cause and take action. We…
Daniel Hock, OD We moved a Vision Therapy department to a new stand alone location. We have teamed up with a reading specialist who will be offering tutoring services. Steps:…
Mark Teeple, OD To introduce our members to our website and to gather email addresses we held a contest over 3 months inviting patients to submit photos of their…
Shawn McBride, OD We have a brief “huddle” in the morning 10 minutes before we open, where we review anything that needs discussion from the previous day, discuss what’s…
Greg Kraupa, OD Economic Gardening is a project managed by the National Center for Economic Gardening and hosted by the Edward Lowe Foundation. This is a nationwide program, but…
Jennifer Redmond, OD We are using this cloud-based system for a high-tech and efficient way to check-in patients to the eye wear gallery. We switched to LobbyCentral, and we…
Tania Sobchuk, OD We did a pretty major renovation on our practice this October. In the process I met with a local metal artist to create some metal lettering for…
Jason Lake, OD We have been running a “Talk of the Town” billboard campaign for 2 years where local “celebs” model our eyewear as part of an advertising campaign…
