Get Patients to Buy Complete Pairs Beyond Lenses

Susan Keene, OD
Susan Keene, OD

Some time ago I overheard opticians telling patients with some vision plans, “you are not eligible for a frame this year but we can update your lenses.” We decided to reword that as “this year you have wonderful benefits with 20% off your frame and an allowance for your lenses.” (Since VSP patients receive a 20% discount even in the year that they aren’t “eligible” for a frame.)

 

 


Steps:

Change your presentation.

Investment:

$0

Benefit:

Increased revenue to the practice.

 

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