Al Cleinman’s Book Offers Fresh Take on Business Success

optometry book
Anyone who has worked with Al Cleinman has been gifted with more than one "great read" on business development. Famous for devouring and sharing management books, it was a natural that he would eventually write his own.

Anyone who has worked with Al Cleinman has been gifted with more than one “great read” on business development. Famous for devouring and sharing management books, it was a natural that he would eventually write his own.

A Different Perspective: Observations on Optometry, Business and Life brims with four decades’ worth of Cleinman’s experiences “in the trenches” — not only running his own business, but also helping some of North America’s most successful independent practices aim higher.

Al Cleinman has been working in and on the business of eye care from the age of 16 — when he was hired by an independent optometrist — to his present role as founder and president of Cleinman Performance Partners in Oneonta, NY.  He has been a thought leader and advocate of change that empowers business success.

Readers will learn how to build a magnificent team and transform employees into motivated partners. Cleinman offers advice on how to deliver the “WOW” to patients, to lead with speed and make change your friend, and much more. Most importantly, Cleinman presents the viewpoint you need to survive and thrive by building a thriving business.

As Cleinman says in the book: “This is not your typical practice management tome. Within the chapters ahead you’ll find ideas, observations and insight taken from a lifetime focused on the business side of optometry and from a life lived fully.”

David Cockrell, OD and president of the American Optometric Association, praises Cleinman’s book as an owner’s manual for successful practices: “After a lifetime of studying the business and practice of optometry, I believe the ideas and business concepts presented here by Al are the critical tools every practitioner needs. If asked to recommend a book for practicing OD’s and students, I would say, ‘there are many excellent books but start with this one!’”

A Different Perspective: Observations on Optometry, Business and Life is set for release in October through Amazon.com.

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