OPTOMETRY BUSINESS INSIGHT​

Thoughts, news and research on the business of optometry from the nation’s leading practice growth and optimization consultants.

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Hot Off the Press!

I’ve been a bit quiet for the past few months.  I’ve been busy.  After five years and lots of hard work by a great team,

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Lessons from John Steinbeck

While here, I’ve had the pleasure of reading John Steinbeck’s The Grapes of Wrath.  This amazingly well-written and ambitious novel (Pulitzer Prize – 1940) is

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Read this Book!

My brother recently published his second book, Toys in the Attic.  Set on a dairy farm in upstate New York, this is a captivating story

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You Can Judge a Book by its Cover

In a recent study conducted by our firm of the members of Cleinman Performance Network, we identified that those practices that invest in marketing dramatically outperform

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RIP Steve

Just last week I completed The Steve Jobs Way, the book by Jay Elliott about Jobs’ unique leadership style.  As a student of leadership…and a

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Earning Points

It’s not every day that one’s brother publishes a novel.  My youngest brother, David, has been writing for many, many years and finally published his

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Let’s Make a Deal!

VSP Vision Care and Johnson & Johnson Vision Care’s Vistakon division recently announced that they are partnering to offer VSP

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10,000 Hours to Success

In his recent book, Outliers, author Malcolm Gladwell (The Tipping Point, Blink) takes an interesting and unique approach to the study of success.  Gladwell’s premise,

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Are You Juggling Elephants?

Do you feel like the proverbial circus plate spinner?  Are you running from one plate to another, franticly transferring energy to projects, ideas, problems, situations,

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