Alan Winkelstein, OD
Sent out an email blast on Monday before Thanksgiving offering $149 worth of services and/or product for $99 with a maximum of three certificates per patient, available for purchase on the Saturday after Thanksgiving only. Email detailed what it could be used for and placed an expiration date of 6 months from date of purchase.
Steps:
Formulate letter for email blast and send out. Have someone at the office for four hours on that Saturday for purchases and phone calls.
Investment:
Little to no investment, except a staff member for four hours and creation of certificates.
Benefit:
It brought in some revenue on a day when normally there would be none. I thought it might reactivate some patients who had not been in for a while with cost possibly being a factor. We sold 17 certificates during those four hours.
