Promotion on Small Business Saturday

 

Alan Winkelstein, OD

Sent out an email blast on Monday before Thanksgiving offering $149 worth of services and/or product for $99 with a maximum of three certificates per patient, available for purchase on the Saturday after Thanksgiving only. Email detailed what it could be used for and placed an expiration date of 6 months from date of purchase.


Steps:

Formulate letter for email blast and send out. Have someone at the office for four hours on that Saturday for purchases and phone calls.

Investment:

Little to no investment, except a staff member for four hours and creation of certificates.

Benefit:

It brought in some revenue on a day when normally there would be none. I thought it might reactivate some patients who had not been in for a while with cost possibly being a factor. We sold 17 certificates during those four hours.

 

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