Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

CORONA
Thomas Hall

What’s your Critical Number?

Clearly, the second quarter of this year seemed like Optometry’s Armageddon. 2020 was supposed to be Optometry’s year. But with most of you closed down for at least ½ the quarter, and our industry’s events wiped clean off the calendar, stress flowed like a mountain stream. Our data shows that, on average, you saw 25% fewer patients in the 2nd quarter of this year vs. 2019! For most businesses, that would be the kiss of death. But you and your teams stepped up to the plate and made lemonade out of the proverbial lemon.

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CORONA
Thomas Hall

What Have you Learned?

“That which doesn’t kill you, makes you stronger.” Well, certainly, we wouldn’t wish the worst case on anyone. Our hearts go out to those families who have lost loved ones from this Pandemic and the myriad of other reasons that people leave our world.

But Nietzsche’s words from 150 years ago make sense. What he’s really speaking about is adaptability. Life continuously delivers challenges. Survival is not about the fittest, but the adaptable.

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CORONA
Thomas Hall

The Power of Mindset

A man had two sons. One the consummate negaholic, the other an unwavering optimist. Come Christmas, he ordered everything in the LL Bean catalogue and placed the goods in his attic. He also ordered a truckload of horse manure and loaded that into his basement. Come Christmas morning, he goes to his attic and observes his one son picking up every item and cross referencing it to the LL Bean catalogue. “I know there’s something missing,” he said.

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CORONA
Thomas Hall

Are You A Troublemaker?

Last week I spoke about the importance of taking time to sharpen your saw. How time away from your practice is even more important than time spent in your practice. This week, I’m providing you with some guidance on reflection.

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CORONA
Thomas Hall

Sharpen the Saw!

It’s the beginning of October and mother nature has begun to turn the thermostat down in upstate NY. The leaves are turning into their majestic colors and the smell of fall is in the air. It’s one of my favorite times of the year.

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CORONA
Thomas Hall

Lies, Damn Lies and Statistics

I believe that it was the author T.S. Elliott that coined the phrase, “data begets information begets knowledge, begets wisdom.” Certainly, in today’s data driven society, these words CAN ring true. But when is enough, enough? In this week’s message, I’d like to explore some myths about data as it relates to your practice.

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CORONA
Thomas Hall

Want to get Lucky?

Forty-two years ago I had occasion to participate in the very first national eyecare exposition, called Optifair. At the time, I was the marketing manager for a small eyewear importer. The concept of Optifair was intriguing and we chose to exhibit at this first-of-a-kind event.

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CORONA
Thomas Hall

Turn it Upside Down!

It’s near the beginning of the fourth quarter. Of course, by now, you’ve got a good understanding of how this year will conclude. You’ve compared your 2020 plan to your actual performance. You’ve made monumental changes thrust upon you by Covid19. 2020 has been that year where your goals may have been tossed out the window.

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CORONA
Thomas Hall

Bold Moves

On several occasions over the past few months I’ve talked to you about opportunity. I’ve asked you to open your eyes to it, as during firestorms like we’re currently engaged, opportunity arises from the ashes.
Warren Buffett likes to say, “be greedy when others are fearful and fearful when others are greedy.” I think these wise words for the current era.

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CORONA
Thomas Hall

Ask the Question!

There are only two ways to increase your revenue…only two. You can either increase the number of exams which you deliver, or you can increase your average revenue per exam. It’s really that simple.

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