Why Your Practice Needs Video Marketing
Lila Swiatylo of POD Marketing shares how optometry practices can use simple, authentic video content to boost visibility, engagement, and patient trust. […]
Books & Free Resources
to Help Guide Your Practice
Discover a wealth of knowledge designed specifically for optometric practice owners and leaders.
Our curated collection of books, guides, and free resources offers practical strategies, insights, and tools to help you grow your practice, strengthen your leadership skills, and navigate the complexities of running a successful business.
Whether you are seeking actionable advice from Alan Cleinman’s books, industry reports, or downloadable white papers, these resources are designed to give you the information and guidance you need to make informed decisions and drive meaningful results.
Start exploring today and unlock the insights that can take your practice to the next level.
A Different
Perspective
Alan H. Cleinman
Owning a private optometry practice can be challenging for doctors who have limited experience as business owners. Al Cleinman’s “A Different Perspective” is an invaluable resource for practice owners who want to improve their business skills and succeed.
This guide offers practical tips and proven strategies for elevating your practice. It covers essential topics like knowing when to hire new associates, building a motivated team, fostering patient loyalty, and making smart business decisions.
This book isn’t just about managing a business—it’s about creating a successful practice and a fulfilling life. If you’re looking to grow your practice and explore new opportunities, “A Different Perspective” is the resource you need.
OR
Schedule a consultation call with our team, and we’ll send you a complimentary book.
Reviews of A Different Perspective
Excellent read. This book really helps you to assess your performance as a business owner, while helping you to set tangible goals to govern your practice and manage
Courtney Thompson
A must read for any optometrist. They should give this book to all optometry students before they graduate.
Mr. Kenn
I really enjoyed Al Cleinman’s “A Different Perspective.” Alan shares his over 40 years of eye care experience, from an entrepreneurial point of view. He shows his passion for both the eye care field & people who’ve been a big part of it. As someone who’s been practicing optometry for over 21 years, I learned a lot of valuable lessons on how to approach eye care, business, & life in general. I’m sure this could have been written into a 800 page info-book. Instead, Alan put together a concise, 156 page easy read, that contains a wealth of information on how to live & enjoy your life, owning an eye care business, where it could be applied to any field of work.
Barnleee
I’ve been a member of a Cleinman wisdom sharing group for 14 years, and this book is a compilation of all the valuable lessons I’ve learned from Al and his team. I started out as a single doc, small optometric practice not sure of myself, and have grown into a confident leader of a multiple doctor/multiple location business. Along the way, Al gave me the tools and guidance to grow both personally and professionally. This book acts like a toolbox for a successful business and a fulfilling life. it’s such an important read for me, that I’ve purchased, as gifts, copies for several recently graduated ODs. if you want to read about how to think for success, you have to get this book!
Amazon Customer
Browse Our
Free Resources
HR Services: Hiring and Firing Playbook
Identifying Your Employee’s Key Motivators: How to Inspire and Engage
10 Key Metrics Every Optometrist Should Understand
What Does the Corporate Transparency Act Mean for Your Practice?
Unlocking the Full Potential of Your Practice Financial Performance
See What Our Clients Are Saying
The true measure of our work is the success of the practice owners we serve. Hear from doctors who have partnered with Cleinman and discovered the clarity, growth, and lasting impact that come from having a trusted business partner at their side.
Working with Cleinman has been a game changer for our practice.
Their powerful mix of one-on-one consulting with seasoned industry experts and small group collaboration with like-minded doctors has completely transformed how we run our business. We’ve seen more growth in the past two years with Cleinman than we did in our first decade!
Kimberly Folwarski Brown
Within just 15 months of working with Cleinman Performance Partners, as owners, my wife and I became more confident in making purchasing decisions and understanding their financial impact. We’ve also improved efficiency with patient/doctor time, driving growth. Additionally, ideas from our Cleinman Network peers have led to significant positive changes in our practice.
Joe Vincent
Cleinman Performance Partners has helped me understand what I didn’t know about operating a business, especially in optical retail. I continue to learn and grow, which has led to my success as a business owner.
Long Do
I’ve been working with Cleinman Performance Partners for over 20 years because it has greatly benefited me to have them behind me with their real-world, expert knowledge, helping me to make important decisions in my practice. I couldn’t have gotten to the level I’m at now without them.
Rob Lavoie
Learn, Grow, & Connect
Explore our library of videos, podcasts, and resources designed to give practice owners actionable insights, proven strategies, and inspiration from leaders who have mastered their practice.
Highlighting Practice Culture With Cleinman’s New Excellence Awards
Amanda Van Voris and Meagan Staab of Cleinman discuss building strong optometry practice culture through leadership, recognition, and measurable growth strategies. […]
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AI Is Changing How Patients Find You
AI is transforming patient search. SEO/GEO strategist Kieran Chrysler joins Cleinman Connect to explain how optometry practices can boost visibility. […]
The Hidden Driver of Practice Growth: Employee Engagement
In this episode of the Cleinman Connect Podcast, Tyler Kemp chats with Dr. Alanna Wilson, Owner and an Optometrist at Lakeland Family Eyecare, and Olivia Leduc, Manager of Strategic HR Services at Cleinman, about employee engagement as a driver of practice growth. […]
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[Optometrist Unleashed] Vision, Vines & Remote Communities
In this episode of the Cleinman Connect Podcast’s Optometrist Unleashed series, Dr. Trevor Miranda chats with Dr. Davinder Sidhu, the optometrist behind The Genuwine OD and the Co-owner and Director of Operations at Vasanti Estate Winery, about vision care, business, and vines. Dr. Sidhu shares lessons from remote BC clinics, optometry KPIs, and the patient experience. He also touches on AI, teleoptometry, neuroscience, wine hospitality, and unconventional career paths.
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Part 2: Taking Ownership of Your Optical Boutique
In this episode of the Cleinman Connect Podcast, Michele Self, Program Facilitator at Cleinman, is back with Kim Carson to discuss improving communication, accountability, and workflow systems in optical practices. […]
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Part 1: Taking Ownership of Your Optical Boutique
In this episode of the Cleinman Connect Podcast, Kim Carson chats with Michele Self, Program Facilitator at Cleinman Performance Partners, about taking ownership of your optical boutique through smarter remake tracking. […]
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Adding up the Pieces of Your Practice’s Financial Puzzle
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Annelies Calnan, Director of Practice Transitions at Cleinman Performance Partners, to discuss decoding practice profitability. […]
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Practical and Tested: Paid Digital Marketing for Any Budget
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Eleanor Knight, Senior Digital Marketing Strategist at Marketing4ECPs, to discuss practical paid digital marketing for any budget. […]
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How to Help Your Optical Team Sell With Confidence
Your optical team interacts with patients at one of the most personal moments in their care journey. The conversation that happens at the dispensing table shapes not just what a patient takes home, but how they feel about the entire visit. When your team communicates with confidence and clarity, patients leave satisfied and are more […]
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Fueling Success Through Peer-to-Peer Conversations
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by David Spisak, Director of Peer-to-Peer Programming at Cleinman Performance Partners, to discuss how peer-to-peer groups help practice owners grow. […]
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[Optometrist Unleashed] Leadership and Authentic Connection in Independent Optometry
In this episode of Cleinman Connect Podcast’s Optometrist Unleashed series, Dr. Trevor Miranda chats with Dr. Warren Toews, Managing Owner at YXE Vision Group, about leadership and authentic connection in independent optometry. […]
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Breaking the “Non-Creative” Label in Professional Spaces
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Jada Mazury, Account Manager at POD Marketing Inc. and SmileShop Dental Marketing, to discuss breaking the “non-creative” label in professional spaces. […]
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Creating Value-Driven Partnerships For Your Practice
In this episode of the Cleinman Connect Podcast, Kim Carson chats with James Johnson, Head of Business Development at POD Marketing’s Cleinman Division, about creating value-driven partnerships for your practice. James discusses client feedback, sponsor partner fit, and tailored support for practice growth. […]
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Lead by Design: Supporting Personal & Professional Growth
In this episode of Cleinman Connect Podcast‘s Optometrist Unleashed series, Dr. Trevor Miranda is joined by Dr. Julian Prosia, CEO of Ophthalogix Canada, to discuss healing the ocular surface through regenerative medicine. […]
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[Ownership] Proactive Planning in Your Practice for Software, Medical Niches, and the Community
In this episode of Cleinman Connect Podcast‘s Optometrist Unleashed series, Dr. Trevor Miranda is joined by Dr. Julian Prosia, CEO of Ophthalogix Canada, to discuss healing the ocular surface through regenerative medicine. […]
[Optometrist Unleashed] Healing the Ocular Surface
In this episode of Cleinman Connect Podcast‘s Optometrist Unleashed series, Dr. Trevor Miranda is joined by Dr. Julian Prosia, CEO of Ophthalogix Canada, to discuss healing the ocular surface through regenerative medicine. […]
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4TheRecord Feature – How To Build a Strong Brand Patients Remember
In this episode of the Cleinman Connect Podcast, featuring 4TheRecord, Tyler Kemp is joined by Kevin Wilhelm of Marketing4ECPs and Sarah Nwaerondu of Calgary Wild FC, to discuss how to build a brand patients remember through consistency, trust, and meaningful audience connection. […]
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Metamorphosis in Eyeware: Fashion, Function, and Flexibility
In this episode of the Cleinman Connect Podcast, Kim Carson is joined once again by Sarah Vinson, Owner and CEO of Lunette USA, to discuss the evolution of modular eyewear and its role in modern optical retail. […]
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Creating the Ideal Patient Experience
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Jenn Denham, Chief Growth Officer at Aloha, to discuss creating a seamless patient experience for modern practices. […]
Myopia Management and Going Beyond the Blur
In this episode of Optometrist Unleashed, a Cleinman Connect Podcast, Dr. Trevor Miranda is joined by Dr. Marie Bodack, Chief of Pediatric Primary Care at Southern College of Optometry, to discuss modern myopia management. They explore why myopia rates are rising, how treatment tools like atropine and multifocal lenses work, and the importance of axial length monitoring. Dr. Bodack also shares advice on talking with parents about treatment options.
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Streamlining Processes and Reducing Operational Friction
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Anne Chong, President and CEO of Visual-Eyes, to discuss streamlining processes and reducing operational friction. They explore eliminating small inefficiencies, leveraging integrations to reduce double entry, and using automation to improve communication and collections. Anne also shares advice on choosing software that supports smooth transitions and long-term growth.
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Elevating Your Practice Through Virtual Team Members
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Cory Pinegar, Founder of Teem, to discuss how virtual team members can elevate optometric practices. They explore building a hybrid workforce, solving staffing shortages, and maintaining HIPAA compliance with remote teams. […]
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How Digital Awareness Ads Can Influence Your Patients of Tomorrow
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Tyler Kemp, Account Manager at Marketing4ECPs, to discuss how digital awareness ads influence the patients of tomorrow. […]
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Leading Through Coaching: Developing People Instead of Managing Problems
You’ve likely noticed that your most challenging practice issues keep coming back. The same staff members struggle with similar patient interactions, turnover remains frustratingly high, and despite your efforts, team performance seems stuck in neutral. This cycle happens because traditional management focuses on fixing immediate problems rather than developing the people who create lasting solutions. […]
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The AI Evolution in Eye Care: From Scribe to Strategy
In this episode of the Cleinman Connect Podcast, Dr. Trevor Miranda is joined by Dr. Eric Jennings, Medical Director of Ophthalmology at ModMed, to discuss the evolving role of AI in the eye care industry. […]
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Thinking Beyond Current Challenges and Finding the Solutions
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Josh Gosnell, Vice President of Revenue at Adit, to discuss how AI-driven platforms are transforming optometry practice management. […]
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The Power of Engagement Surveys
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Jenny Rowell and Olivia Leduc, HR Business Partner and Manager of Strategic HR Services at Cleinman Performance Partners, to discuss the power of engagement surveys. […]
From Concept to Patent: Turning Experience Into Evidence
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Dr. Jeffrey Hockings, Founder and CEO of Diabetes Reversal Group (DRG), to discuss turning lived clinical experience into a patented system for reversing type 2 diabetes. […]
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Unleashing the Optometrist & the Pursuit of Process in Eye Care
In this episode of Optometrist Unleashed, a Cleinman Connect Podcast, Kim Carson is joined by Dr. Trevor Miranda, Founder of Cowichan Eyecare, to discuss building thriving optometry practices and fostering a standout team culture. […]
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Trends To Pay Attention to in 2026
In this episode of the Cleinman Connect Podcast, Kim Carson and Kate Virzi discuss key trends to pay attention to as practices prepare for 2026. They explore how AI is reshaping marketing workflows, why email and audience segmentation still matter, and how local SEO continues to drive patient discovery. Kim and Kate also talk about creative tactics, like standing out in unexpected marketing channels, to build trust and visibility in the year ahead. […]
A Reflection of 2025
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Amanda Van Voris and Nancy Dewald of Cleinman Performance Partners to discuss building resilient optometry practices. […]
Ways To Empower Managers Into Leaders
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Wade Horb, President of Marketing4ECPs and SmileShop Dental Marketing, to discuss leadership and innovation in the eye care and dental marketing space. They explore how trust and delegation shape strong teams, why purpose-driven industries foster collaboration, and how learning from peers fuels long-term growth. Wade also shares advice on hiring people smarter than you and the power of simply listening as a leader.
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The Importance of Tracking Data, Using KPIs, and Having Accountability in Your Practice
Here’s a glimpse of what you’ll learn: In this episode… Too many practices are busy every day but still feel unsure about what’s actually driving their growth. Numbers are everywhere, dashboards are full, and yet decisions often come down to gut instinct instead of clarity. So how do you turn raw data into real momentum, […]
Why You Should Consider Doctor-Driven Dispensing in Your Practice
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Michelle Kelley, Director of Ophthalmic Materials and Services at the Southern College of Optometry, to discuss the power of doctor-driven dispensing. […]
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How Your Online Presence and Automations Improve Patient Loyalty and Sales
Here’s a glimpse of what you’ll learn: In this episode… Some practices make patient loyalty look effortless, while others struggle to keep people coming back. What separates the two often isn’t skill or service, but the invisible moments between visits where convenience can make or break trust. In a world where patients expect everything to […]
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Stocked Right: The Training Guide to Better Board Management
Here’s a glimpse of what you’ll learn: In this episode… Every optical board tells a story, but not every story leads to growth. Some practices unknowingly let thousands of dollars sit frozen on their shelves, while others thrive by treating every frame like an active investment. What if managing your board felt less like guesswork […]
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The Strategy-First Approach To Rebranding Your Business With Kehna Kelly
Here’s a glimpse of what you’ll learn: In this episode… Sometimes a business outgrows the story it’s been telling. The visuals feel dated, the message drifts, or the brand no longer reflects the experience customers actually have. But how do you know when it’s time for a refresh, and how does a thoughtful rebrand really […]
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Search Engine Optimization: What Really Matters
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Claire Laurie, Team Lead of SEO at Marketing4ECPs, to discuss how optometrists can strengthen their online presence through smart, sustainable SEO practices. They talk about why SEO is a long-term strategy, how to balance on-page and off-page optimization, and what makes a website truly user-friendly. Claire also shares advice on when to bring in an SEO expert and how to know if your efforts are actually working. […]
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The Basics of Planning Your Exit From Optometry
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Al Cleinman and Megan McCarthy of Cleinman Performance Partners to discuss how optometrists can prepare for successful transitions. They share why early exit planning matters, how to differentiate between a succession plan and a sale, and what pitfalls to avoid in the process. They also give advice on building long-term value through intentional goal setting and preparation.
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From Science to Sales – Educating Patients on Treatment Plans
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dr. Kimberly Friedman, Vice President of Education and Scientific Affairs at PRN Vision Group, to discuss how to educate patients on treatment plans without overwhelming them. […]
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Download: Buy Smart, Sell Strong, Questions to Ask During a Practice Transition
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What To Consider When Insuring Your Practice
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Andrew Davis, Commercial Placement Broker and Account Manager at Wilson M. Beck Insurance Services Alberta, to discuss how optometrists can protect their practices with the appropriate insurance. They explore the differences between replacement cost and cash value, the role of business interruption coverage, and why cyber insurance is becoming increasingly critical. […]
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Download: 10 Key Metrics Every Optometrist Should Understand
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Download: Identifying Your Employee’s Key Motivators: How to Inspire and Engage
[…]
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Download: HR Services – The Hiring and Firing Playbook
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Download: Building Your 2026 Business Plan Workbook
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Digital, Traditional, and Best Practices for Marketing in Optometry
Here’s a glimpse of what you’ll learn: In this episode… Marketing in optometry is evolving faster than ever, from traditional ads to digital platforms that meet patients where they are. With so many channels available, how can eye care practices know where to focus their time and budget for the best results? According to Kate […]
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Marketing Dry Eye Equipment & Treatments in Your Practice With Dennis Evans Jr.
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dennis Evans Jr., Director of Professional Relations at DryEye Rescue, to discuss how at-home treatments drive in-office growth in optometry. They explore why awareness starts outside the exam room, how flexible programs help practices scale, and what makes the dental care model a blueprint for optometry. Dennis also shares lessons from DryEye Rescue’s rapid nationwide growth.
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6 Things to Consider When You Plan to Sell Your Optometry Practice
After years of building a practice you’re proud of, thinking about the next chapter is a natural step. Selling your life’s work is a significant milestone that brings both excitement and a lot of questions. It’s a journey that requires careful thought, from knowing how to run a successful optometry practice to planning for its […]
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Helping Optometrists Overcome Business Challenges and Build Strong Teams With Kevin Wilhelm
In this episode of the Cleinman Connect Podcast, Kevin Wilhelm, CEO of Cleinman Performance Partners, is interviewed by Chad Franzen of Rise25 to discuss helping optometrists overcome business challenges and build strong teams. He shares how focusing on culture and HR practices transforms practices, why peer-to-peer learning drives growth, and how his acquisition of Cleinman expands services for independent optometrists. Kevin also talks about lessons learned from leading a fast-growing marketing agency. […]
Creating Face-To-Face Opportunities With Your Patients Through Products and Social Media
Here’s a glimpse of what you’ll learn: In this episode… Building loyalty in optometry means more than just offering quality eye exams. Practices must find ways to keep patients engaged between visits and make every interaction count. How can optical businesses create meaningful touchpoints that go beyond routine appointments? According to Sarah Vinson, a […]
Driving Growth in Independent Practices With Amanda Van Voris
Here’s a glimpse of what you’ll learn: In this episode… Growth is the dream of every independent practice owner, but the path to achieving it is rarely straightforward. From navigating financial hurdles to managing teams and creating systems that actually work, the challenges can feel overwhelming. So how do thriving practices make the leap […]
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Hiring For Optometry Practices: How to Find and Retain Top Talent
Finding and keeping the right people for your optometry practice isn’t just about filling roles, it’s about building a team that truly fits together and wants to grow. To do that, you need more than a job posting; you need a clear sense of who you are, what you offer, and what kind of talent […]
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Benefits of Partnering With An Eye Care Consulting & Marketing Agency
Running a successful eye care practice today is a balancing act. Between patient care, team management, business operations, and marketing, it’s a lot to juggle. But in a competitive landscape, growth and efficiency don’t happen by accident. That’s where strategic partners come in. You don’t have to do it all alone! At Cleinman Performance Partners […]
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