Natasha is the Director of Marketing & Communications for POD Marketing, leading marketing strategy and communications across its portfolio of brands, including Citizen, Marketing4ECPs, SmileShop Dental Marketing, and Cleinman. With a passion for helping businesses find the marketing they deserve, Natasha combines creativity, strategy, and data-driven thinking to build meaningful connections, strengthen brands, and deliver results.
In her role, Natasha leads initiatives that help businesses navigate an ever-changing marketing landscape while keeping clients informed about the latest trends, insights, and opportunities. Her approach is rooted in understanding each organization’s unique goals and finding thoughtful, effective ways to help them grow.
Before joining POD Marketing, Natasha worked in marketing for a major fabric organization, where she honed her ability to pair inventive ideas with analytical precision. Her roots in the senior care industry also run deep—her parents owned a senior care company, and she spent her youth helping out, never imagining that experience would eventually come full circle in her career.
Outside of work, Natasha is a talented seamstress. When she’s not strategizing campaigns or playing sports, you’ll find her at her sewing machine, bringing her next creation to life. What she loves most about her work is being part of a purpose-driven team that helps businesses thrive by giving them the marketing, strategy, and support they deserve.