Choosing Partners Over Chasing Prices
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We proudly acknowledge and thank our sponsors for their invaluable support and dedication. Their contributions are instrumental in empowering private optometric practice owners to achieve ongoing success.
By partnering with us, our sponsors play a crucial role in driving excellence and innovation in the optometry field.
We invite other potential sponsors to join us in this rewarding endeavor, making a lasting impact on the growth and success of optometric practices everywhere.
Are you interested in becoming a sponsor or partner? Schedule a call with us today to get started.


EyePromise® is the #1 eye doctor-recommended nutraceutical brand trusted by professional athletes across sports, including baseball, football, hockey, and golf. EyePromise has a nutritional solution for almost any eye health need.

Marketing4ECPs is a full-service digital marketing agency operating exclusively in the eye care industry. We’ve provided 1000+ practices across North America with industry-leading marketing services to help them dominate their local geography digitally.
Our team of highly specialized marketing professionals will work with your practice to elevate brand awareness and lead generation through:
We use our eye care knowledge to provide marketing solutions for your specialties with a plan that’s completely customized for you.
Whether it be a dry eye campaign or highlighting your new technology, our team knows how to shine a spotlight on your practice. Making marketing easy for optometrists and other eye care professionals is what we do best, and we want to help you!

Teem, revolutionizes the hiring of virtual assistants into optometric practices, swiftly identifying top talent while ensuring HIPAA compliance and cost-effectiveness. Their global approach delivers highly educated, English-proficient Teem members. They make it simple and easy to hire virtual assistants.

Aloha helps private practices grow by automating patient communication, boosting retention, and capturing more revenue, all without extra work for your team.
Our platform includes smart scheduling, automated marketing, and real-time insurance verification built specifically for healthcare practices.
Getting started is simple, with no setup fees or long-term contracts. Just choose what fits your office, and we’ll handle the rest.Learn more at getaloha.com

OllEyes/OllEars helps optometry practices unlock new revenue and expand care without adding staff, space, or training. Built by a neuro-ophthalmologist and backed by extensive clinical validation, it’s a single VR-based platform that performs automated vision and hearing testing in minutes, seamlessly fitting into existing workflows. In short, it lets clinics do more for patients and earn more from each visit using technology they can activate instantly.

Lunette USA is the exclusive importer of Zenka modular eyewear in the US. The Lunette USA mission is to enhance patient engagement utilizing our unique product partnership. Zenka eyewear is a 25-year boutique brand designed and manufactured in France.
Zenka provides your patient “The Art of Metamorphosis.” Sarah Vinson is the owner of Lunette USA. Her driving purpose is creating authentic partnerships that support Independent Optical. Zenka’s interchangeable Clips provide this ‘Art of Metamorphosis’ that distinguishes our Partners in their market.

Adit is the all-in-one practice growth platform built for modern optometry, combining phones, texting, scheduling, reviews, and more, with cutting-edge tools like Real-Time Analytics and AI-powered Call Intelligence to fuel smarter decisions and stronger patient engagement.
By bundling everything practices need into a single, integrated platform, Adit helps offices reduce costs, streamline operations, and win back revenue that used to slip through the cracks.

Optometric Architects helps optometry and ophthalmology practices design offices that are both visually compelling and operationally efficient. With more than 60 years of combined architectural experience and projects spanning over 40 states and 5 Canadian provinces, the firm specializes exclusively in healthcare spaces for eye care professionals.
Led by founder Robert J. Stensland, AIA, the team creates thoughtfully designed environments that optimize patient flow, elevate the patient experience, and showcase each practice’s services and brand in a professional, modern way.

You can now become a licensee of Diabetes Reversal Group (DRG), which has the only Patented system in the world that reverses Type 2 Diabetes. You can create an additional revenue stream for your practice, with very little work, and help your patients reverse this terrible disease.

Visual-Eyes is the premier practice management software solution for the eye care industry. Through ease of use, reliability, and total office integration, the Visual-Eyes suite of software helps to reduce operational inefficiencies, allowing you to focus on what is important: your patients.

Otto helps eye care practices stop losing sales to online retailers by making refills effortless for patients and fully automated for staff. It’s a white-labelled e-commerce platform built specifically for optical live in 20 minutes, working 24/7.

Newton™ is an innovation company redefining eye care through exceptional patient experiences and outcomes. Newton empowers eye care providers to deliver differentiated patient outcomes, elevate the standard of care, and capitalize on practice growth opportunities by leveraging Neurolens® with patented Contoured Prism™ technology and Sequel™ lenses with breakthrough Convergence Boost™ technology.

e-dr. is a Smarter Choice in Contact Lens Distributors. We have earned the trust of generations of eyecare professionals by keeping prices fair & competitive, and orders delivered complete and on time

Most EHRs give you software and a login. Foxfire gives you a team. We combine an integrated EHR and practice management system with hands-on conversion, training, and ongoing support so independent doctors can simplify operations and keep control of their practice.

Professional guidance. Personal attention. Real solutions.
When you need financing for your medical practice, you want to work with someone who understands your industry. For over 25 years, Bank of America Practice Solutions has helped physicians across the nation reach their goals through smart financial solutions and professional guidance.
Whether you own a practice or are just getting started, we can provide customized financial help for your short-term needs and long-term aspirations.

Eye Designs helps optometry and ophthalmology practices create high-performing optical retail environments that elevate the patient experience and drive practice growth. With over 25 years in the ophthalmic Industry and more than 250 years of combined team experience, the company specializes in designing, manufacturing, and installing custom optical displays and complete office solutions.
From space planning and interior design to lighting, branding, and patented merchandising systems, Eye Designs delivers fully customized environments that improve patient flow, showcase eyewear beautifully, and maximize the performance of the optical within a practice.

SkyLab traces its lineage back through over 85 years of optical history. Throughout that time, we’ve served eye care professionals to meet the changing needs of their business. As one of the most reliable, Independent family-owned & operated distributors in the country, we’ve continued the expansion of our state-of-the-art, fully automated digital surfacing laboratory and AR coating facility.
Over the years, we’ve built our reputation on having the quality products you need when you need them, giving you the service you deserve, and a commitment you can rely on. We’re happy to say that this philosophy is still at work even during these uncertain times.
SkyLab is well-positioned to help support Independent ECPs with a timely range of best-in-class products and services. We remain a driving force in providing the latest in high-quality digital lenses and one of the most extensive frame & lens package solutions in the Industry.
As you take a few moments to learn about our company, we hope you discover how working with SkyLab is not only a friendly experience, but also how our corporate structure, unique product offerings, and competitive pricing can help your business grow.

Dryeye Rescue was designed to overcome the obstacles of capturing Product sales, all while directly increasing the number of in-office treatments and driving New Dryeye patients into the office.
Our program is Free, there is nothing you have to do, and you can cancel anytime. The 3 main Components of the Program are the no-cost display systems with marketing, the wholesale site, & Affiliate site. Each of these components drives awareness of dry eye disease, product revenue, and compliance in your practice. Next steps are very simple. You decide which of the No Cost Display packages works best for your office and let us know. This step triggers the rest of the process.
We’re excited to be working again this year with Cleinman Performance Partners! For more information, please visit DryeyeRescuePro.com

Introducing Optikam – Precision, Simplicity, and an Elevated Eyewear Experience
Optikam revolutionizes the way eyewear measurements are captured, now offering the flexibility to take precise measurements with or without a device attached to the eyewear.
The OptikamPad app is the ultimate tool for eye care professionals, helping to:
OptikamPad helps enhance the customer experience by:
Deliver a personalized, efficient, and accurate dispensing experience with OptikamPad where precision meets innovation!

optomap® technology produces the ONLY single capture, ultra-widefield retinal images. These optomap images document 82% (200°) of the retina with unmatched clarity from edge to edge.
Thousands of peer-reviewed studies confirm that optomap helps healthcare professionals more effectively find, document, and treat retinal pathology. optomap is revolutionizing healthcare, helping professionals save sight and save lives.

Whiteman Osterman & Hanna
Whiteman Osterman & Hanna, a law firm based in Albany, NY, has served the public and private sectors with a broad range of practice areas and industry experience including business, commercial, education, energy, utility regulation, environmental, land use, immigration, intellectual property, labor and employment, matrimonial and family law, real estate development, federal and state taxation, cybersecurity and data privacy, estate planning and administration, government relations and litigation.

The true measure of our work is the success of the practice owners we serve. Hear from doctors who have partnered with Cleinman and discovered the clarity, growth, and lasting impact that come from having a trusted business partner at their side.
Working with Cleinman has been a game changer for our practice.
Their powerful mix of one-on-one consulting with seasoned industry experts and small group collaboration with like-minded doctors has completely transformed how we run our business. We’ve seen more growth in the past two years with Cleinman than we did in our first decade!
Kimberly Folwarski Brown
Within just 15 months of working with Cleinman Performance Partners, as owners, my wife and I became more confident in making purchasing decisions and understanding their financial impact. We’ve also improved efficiency with patient/doctor time, driving growth. Additionally, ideas from our Cleinman Network peers have led to significant positive changes in our practice.
Joe Vincent
Cleinman Performance Partners has helped me understand what I didn’t know about operating a business, especially in optical retail. I continue to learn and grow, which has led to my success as a business owner.
Long Do
I’ve been working with Cleinman Performance Partners for over 20 years because it has greatly benefited me to have them behind me with their real-world, expert knowledge, helping me to make important decisions in my practice. I couldn’t have gotten to the level I’m at now without them.
Rob Lavoie

Explore our library of videos, podcasts, and resources designed to give practice owners actionable insights, proven strategies, and inspiration from leaders who have mastered their practice.
In this episode of the Cleinman Connect Podcast, Kim Carson is joined once again by Sarah Vinson, Owner and CEO of Lunette USA, to discuss the evolution of modular eyewear and its role in modern optical retail. […]
Read More… from Metamorphosis in Eyeware: Fashion, Function, and Flexibility
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Jenn Denham, Chief Growth Officer at Aloha, to discuss creating a seamless patient experience for modern practices. […]
In this episode of Optometrist Unleashed, a Cleinman Connect Podcast, Dr. Trevor Miranda is joined by Dr. Marie Bodack, Chief of Pediatric Primary Care at Southern College of Optometry, to discuss modern myopia management. They explore why myopia rates are rising, how treatment tools like atropine and multifocal lenses work, and the importance of axial length monitoring. Dr. Bodack also shares advice on talking with parents about treatment options.
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In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Anne Chong, President and CEO of Visual-Eyes, to discuss streamlining processes and reducing operational friction. They explore eliminating small inefficiencies, leveraging integrations to reduce double entry, and using automation to improve communication and collections. Anne also shares advice on choosing software that supports smooth transitions and long-term growth.
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Read More… from Streamlining Processes and Reducing Operational Friction
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Cory Pinegar, Founder of Teem, to discuss how virtual team members can elevate optometric practices. They explore building a hybrid workforce, solving staffing shortages, and maintaining HIPAA compliance with remote teams. […]
Read More… from Elevating Your Practice Through Virtual Team Members
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Tyler Kemp, Account Manager at Marketing4ECPs, to discuss how digital awareness ads influence the patients of tomorrow. […]
Read More… from How Digital Awareness Ads Can Influence Your Patients of Tomorrow
You’ve likely noticed that your most challenging practice issues keep coming back. The same staff members struggle with similar patient interactions, turnover remains frustratingly high, and despite your efforts, team performance seems stuck in neutral. This cycle happens because traditional management focuses on fixing immediate problems rather than developing the people who create lasting solutions. […]
Read More… from Leading Through Coaching: Developing People Instead of Managing Problems
In this episode of the Cleinman Connect Podcast, Dr. Trevor Miranda is joined by Dr. Eric Jennings, Medical Director of Ophthalmology at ModMed, to discuss the evolving role of AI in the eye care industry. […]
Read More… from The AI Evolution in Eye Care: From Scribe to Strategy
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Josh Gosnell, Vice President of Revenue at Adit, to discuss how AI-driven platforms are transforming optometry practice management. […]
Read More… from Thinking Beyond Current Challenges and Finding the Solutions
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Jenny Rowell and Olivia Leduc, HR Business Partner and Manager of Strategic HR Services at Cleinman Performance Partners, to discuss the power of engagement surveys. […]
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Dr. Jeffrey Hockings, Founder and CEO of Diabetes Reversal Group (DRG), to discuss turning lived clinical experience into a patented system for reversing type 2 diabetes. […]
Read More… from From Concept to Patent: Turning Experience Into Evidence
In this episode of Optometrist Unleashed, a Cleinman Connect Podcast, Kim Carson is joined by Dr. Trevor Miranda, Founder of Cowichan Eyecare, to discuss building thriving optometry practices and fostering a standout team culture. […]
Read More… from Unleashing the Optometrist & the Pursuit of Process in Eye Care
In this episode of the Cleinman Connect Podcast, Kim Carson and Kate Virzi discuss key trends to pay attention to as practices prepare for 2026. They explore how AI is reshaping marketing workflows, why email and audience segmentation still matter, and how local SEO continues to drive patient discovery. Kim and Kate also talk about creative tactics, like standing out in unexpected marketing channels, to build trust and visibility in the year ahead. […]
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Amanda Van Voris and Nancy Dewald of Cleinman Performance Partners to discuss building resilient optometry practices. […]
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Wade Horb, President of Marketing4ECPs and SmileShop Dental Marketing, to discuss leadership and innovation in the eye care and dental marketing space. They explore how trust and delegation shape strong teams, why purpose-driven industries foster collaboration, and how learning from peers fuels long-term growth. Wade also shares advice on hiring people smarter than you and the power of simply listening as a leader.
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Here’s a glimpse of what you’ll learn: In this episode… Too many practices are busy every day but still feel unsure about what’s actually driving their growth. Numbers are everywhere, dashboards are full, and yet decisions often come down to gut instinct instead of clarity. So how do you turn raw data into real momentum, […]
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Michelle Kelley, Director of Ophthalmic Materials and Services at the Southern College of Optometry, to discuss the power of doctor-driven dispensing. […]
Read More… from Why You Should Consider Doctor-Driven Dispensing in Your Practice
Here’s a glimpse of what you’ll learn: In this episode… Some practices make patient loyalty look effortless, while others struggle to keep people coming back. What separates the two often isn’t skill or service, but the invisible moments between visits where convenience can make or break trust. In a world where patients expect everything to […]
Read More… from How Your Online Presence and Automations Improve Patient Loyalty and Sales
Here’s a glimpse of what you’ll learn: In this episode… Every optical board tells a story, but not every story leads to growth. Some practices unknowingly let thousands of dollars sit frozen on their shelves, while others thrive by treating every frame like an active investment. What if managing your board felt less like guesswork […]
Read More… from Stocked Right: The Training Guide to Better Board Management
Here’s a glimpse of what you’ll learn: In this episode… Sometimes a business outgrows the story it’s been telling. The visuals feel dated, the message drifts, or the brand no longer reflects the experience customers actually have. But how do you know when it’s time for a refresh, and how does a thoughtful rebrand really […]
Read More… from The Strategy-First Approach To Rebranding Your Business With Kehna Kelly
In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Claire Laurie, Team Lead of SEO at Marketing4ECPs, to discuss how optometrists can strengthen their online presence through smart, sustainable SEO practices. They talk about why SEO is a long-term strategy, how to balance on-page and off-page optimization, and what makes a website truly user-friendly. Claire also shares advice on when to bring in an SEO expert and how to know if your efforts are actually working. […]
Read More… from Search Engine Optimization: What Really Matters
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Al Cleinman and Megan McCarthy of Cleinman Performance Partners to discuss how optometrists can prepare for successful transitions. They share why early exit planning matters, how to differentiate between a succession plan and a sale, and what pitfalls to avoid in the process. They also give advice on building long-term value through intentional goal setting and preparation.
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Read More… from The Basics of Planning Your Exit From Optometry
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dr. Kimberly Friedman, Vice President of Education and Scientific Affairs at PRN Vision Group, to discuss how to educate patients on treatment plans without overwhelming them. […]
Read More… from From Science to Sales – Educating Patients on Treatment Plans
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Read More… from Download: Buy Smart, Sell Strong, Questions to Ask During a Practice Transition
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Andrew Davis, Commercial Placement Broker and Account Manager at Wilson M. Beck Insurance Services Alberta, to discuss how optometrists can protect their practices with the appropriate insurance. They explore the differences between replacement cost and cash value, the role of business interruption coverage, and why cyber insurance is becoming increasingly critical. […]
Read More… from What To Consider When Insuring Your Practice
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Read More… from Download: 10 Key Metrics Every Optometrist Should Understand
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Read More… from Download: Identifying Your Employee’s Key Motivators: How to Inspire and Engage
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Read More… from Download: HR Services – The Hiring and Firing Playbook
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Read More… from Download: Building Your 2026 Business Plan Workbook
Here’s a glimpse of what you’ll learn: In this episode… Marketing in optometry is evolving faster than ever, from traditional ads to digital platforms that meet patients where they are. With so many channels available, how can eye care practices know where to focus their time and budget for the best results? According to Kate […]
Read More… from Digital, Traditional, and Best Practices for Marketing in Optometry
In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dennis Evans Jr., Director of Professional Relations at DryEye Rescue, to discuss how at-home treatments drive in-office growth in optometry. They explore why awareness starts outside the exam room, how flexible programs help practices scale, and what makes the dental care model a blueprint for optometry. Dennis also shares lessons from DryEye Rescue’s rapid nationwide growth.
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Read More… from Marketing Dry Eye Equipment & Treatments in Your Practice With Dennis Evans Jr.
After years of building a practice you’re proud of, thinking about the next chapter is a natural step. Selling your life’s work is a significant milestone that brings both excitement and a lot of questions. It’s a journey that requires careful thought, from knowing how to run a successful optometry practice to planning for its […]
Read More… from 6 Things to Consider When You Plan to Sell Your Optometry Practice
In this episode of the Cleinman Connect Podcast, Kevin Wilhelm, CEO of Cleinman Performance Partners, is interviewed by Chad Franzen of Rise25 to discuss helping optometrists overcome business challenges and build strong teams. He shares how focusing on culture and HR practices transforms practices, why peer-to-peer learning drives growth, and how his acquisition of Cleinman expands services for independent optometrists. Kevin also talks about lessons learned from leading a fast-growing marketing agency. […]
Here’s a glimpse of what you’ll learn: In this episode… Building loyalty in optometry means more than just offering quality eye exams. Practices must find ways to keep patients engaged between visits and make every interaction count. How can optical businesses create meaningful touchpoints that go beyond routine appointments? According to Sarah Vinson, a […]
Here’s a glimpse of what you’ll learn: In this episode… Growth is the dream of every independent practice owner, but the path to achieving it is rarely straightforward. From navigating financial hurdles to managing teams and creating systems that actually work, the challenges can feel overwhelming. So how do thriving practices make the leap […]
Read More… from Driving Growth in Independent Practices With Amanda Van Voris
Finding and keeping the right people for your optometry practice isn’t just about filling roles, it’s about building a team that truly fits together and wants to grow. To do that, you need more than a job posting; you need a clear sense of who you are, what you offer, and what kind of talent […]
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Running a successful eye care practice today is a balancing act. Between patient care, team management, business operations, and marketing, it’s a lot to juggle. But in a competitive landscape, growth and efficiency don’t happen by accident. That’s where strategic partners come in. You don’t have to do it all alone! At Cleinman Performance Partners […]
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