Congratulations Maryland!!!

Maryland House Bill 1160 passed into law on May 16th.  Similar to that of the Texas bill noted in my last post, the Maryland bill “prohibits a carrier from including in a vision plan contract a provision that requires a vision plan provider to …provide discounts on materials that are not covered benefits.”   In my opinion, this […]

I Can’t Get “You” Down the Street

As I travel around the country, presenting workshops at our Business of Eyecare Forum programs, I often speak about the importance of building your brand.  Your competitors all provide exams, frames, lenses and contacts.  What will set you apart is not any of these, but your unique patient experience.  Developing a logo and presenting an empty promise […]