Spectacle Art

Tania Sobchuk, OD We did a pretty major renovation on our practice this October. In the process I met with a local metal artist to create some metal lettering for our front wall. In addition to creating us some fabulous letters, his artistic brain went to work and on his own he created a giant […]

Merging Marketing with Social Media

  Jason Lake, OD We have been running a “Talk of the Town” billboard campaign for 2 years where local “celebs” model our eyewear as part of an advertising campaign to increase knowledge of our favorite eyewear lines and to let people know we are the place for beautiful eyewear. We had so many requests […]

Promotion on Small Business Saturday

  Alan Winkelstein, OD Sent out an email blast on Monday before Thanksgiving offering $149 worth of services and/or product for $99 with a maximum of three certificates per patient, available for purchase on the Saturday after Thanksgiving only. Email detailed what it could be used for and placed an expiration date of 6 months […]

Invest in Your Team

  Brad Schwartz, OD Spend time and money on continuous staff training. This will set you apart and pay dividends in terms of staff performance. Managing a good team is like raising children – listen, but be prepared to say no and lead when you need to. Steps: Create training program for staff; include in-service […]