Your Future is at Stake!

As I have communicated to my audiences over the past couple of years,  it is my strong belief that Private Optometry is at a crossroads.  It’s no longer business as usual.  Those who take bold action to build their respective brands and effectively communicate directly with their patients will be imminently successful.  Those that sit back […]

A Thanksgiving Message: Optometry…Take Back Your Brand!

Over the past week, VSP and the AOA have taken their differences over inclusion in Obamacare out of the conference room and into to the boxing ring.  The public action appears to have started when former VSP Chairman, Daniel Mannen, wrote in VSP’s newsletter describing how VSP is optometry’s salvation…to paraphrase, “without VSP and Vision Plans…you’d be […]