When it comes to the business of optometry, Cleinman Performance Partners means business!
Cleinman Performance Partners has announced that it will host three unique Business of Eyecare Forum™ National Conferences in 2018.
FIRST ANNUAL NATIONAL EYECARE FACILITIES CONFERENCE ANNOUNCED
Cleinman Performance Partners is pleased to announce the First Annual National Eyecare Facilities Conference. “Building the WOW” will be the first two-day conference of its kind and is designed to help ECP’s develop a facility that separates their brand from the competition. “Building the WOW” will provide a one-stop, economical resource to educate optometric practice […]
Perspective on the Marriage of Essilor and Vision Source
Before I make comments about this latest consolidation development, I feel obligated to disclose:
• I have many friends at Essilor and have had business relationships with them in the past. Our firm does not currently have any business relationship with the firm.
Expanding Our Industry’s Horizons
It’s clear that patients have many alternatives today for vision care and eyewear. Today, many ECPs feel threatened by the internet; and some members of the industry feel that it’s critical to rush to join the movement by providing an internet solution to the purchase of eyewear. I think otherwise. The internet will serve to expand […]
I Can’t Get “You” Down the Street
As I travel around the country, presenting workshops at our Business of Eyecare Forum programs, I often speak about the importance of building your brand. Your competitors all provide exams, frames, lenses and contacts. What will set you apart is not any of these, but your unique patient experience. Developing a logo and presenting an empty promise […]
Buy Your Own Darn Popcorn!
The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading pharmaceutical research and biotechnology companies. PhRMA's members are "devoted to inventing medicines that allow patients to live longer, healthier, and more productive lives." Among other activities, PhRMA establishes guidelines for its member's participation and sponsorship of educational activities and other events at industry […]
VSP’s Fight For Your Reimbursement Increases Causing Employee Stress
Thanks to a loyal reader for submitting this video (see comments). Apparantly, VSP employees, who have one of the best benefit packages in the world (for example: 15% 401k Contribution…twice that of IBM), have been fighting for Provider fee increases. Yep…it's hand to hand combat out there as they attempt to obtain reimbursement increases for […]