A Message from Dylan

Optometrists are generally a conservative bunch.  You don’t like to rock the boat.  You have the lowest divorce rate of almost any profession (not a bad stat).   You seek a balanced life and camaraderie among your team.  You do business with folks with whom you are NOT strategically aligned because change comes hard.  The majority […]

“Yours is not to question why…

…yours is just to do or die.”   You have likely heard these words before, which originate from a military chant.   It’s understandable that the military must operate with a system of command and control.  But, in my opinion, blind adherence to tradition or authority has little place in a business enterprise. Certainly, no firm can […]