Using Social Media to Grow Your Business

Using Social Media to Grow Your Business March 16, 2023

Hello! My name is James Johnson, and I am a client development specialist at Cleinman Performance Partners. I want to take a minute to discuss how optometry practice owners can use social media to increase their business and engage with their current customers.

As an optometrist, you want to make sure that your business is not only attracting new, but also retaining your existing patients. Social media is a great way to do just that, and in this video, we’ll discuss five ways you can use social media to help grow your practice.

Tip #1: Share Eye Health Tips and Tricks

One of the best ways to engage with your audience is to share eye health tips and tricks on social media. This can include information on how to maintain healthy vision, common eye conditions and their treatments, and updates on the latest technology in the optometry industry. Sharing educational content not only shows your expertise, but also encourages your followers to take care of their eyes and stay up-to-date with the latest trends in eye care.

Tip #2: Promote Products and Services Social media

Social media is a great platform to showcase your products and services. Whether you’re promoting a new line of frames or contact lenses, or advertising a discount on an eye exam, sharing this information on social media can help attract new customers and encourage current ones to schedule appointments or make purchases.

Tip #3: Use Patient Testimonials

Sharing patient testimonials on social media is a powerful way to demonstrate your expertise and build trust with your audience. Ask your satisfied customers to write a review or share their experience on your social media pages, and then repost these reviews for all to see. This not only shows your expertise but also demonstrates your commitment to providing top-quality care to your patients.

Tip #4: Showcase Your Practice

Social media is a great way to give your followers a behind-the-scenes look at your practice. Share photos and videos of your office, your team, and your equipment. This not only

humanizes your brand, but also helps your followers feel more comfortable and connected in your practice.

Tip #5: Participate in Community Events

Finally, participating in community events and sharing them on social media is a great way to show your involvement and commitment to the local community. This can include sponsoring local sports teams, participating in health fairs or charity events, or hosting educational seminars. By doing so, you’ll attract new customers and increase your brand recognition in the community.

BONUS TIP: Targeted Ads to a 50-mile radius of each of your locations. If you know more about your targeted customers, you can define this further… Very cheap way to spread awareness of your practice to your immediate community.


Using social media to increase your business and engage with your current customers can have numerous benefits for your practice. It helps you build and maintain relationships with your patients, which can lead to increased loyalty and more word-of-mouth referrals. Additionally, social media is a cost-effective way to market your practice, as it allows you to reach a larger audience without spending anywhere close to the money you’d spend on traditional advertising.

By showcasing your expertise and sharing educational content, you can establish yourself as a thought leader in the industry and attract new customers who are looking for reliable eye care professionals. Overall, incorporating social media into your marketing strategy can help you to grow your business and improve your bottom line.

I hope you found some of this helpful, and be sure to comment any questions below… Don’t forget to subscribe to our channel for more optometry industry related tips and tricks!

Thanks for watching and we’ll catch you next time!

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