A Consumer’s Perspective on Eyecare and VSP

I pulled the following off a consumer’s blog.  It provides an interesting consumer’s perspective on what they value from their VSP (or any plan) benefits.  Further, as you’ll note, it’s interesting that this consumer doesn’t appear to have a clue as to the services that optometrists provide and why.  Indeed, you’ll find an optician mentioned…and an ophthalmologist mentioned…but not word one about optometry.  And I thought VSP was optometry’s friend?  I doubt that this individual went through the same detailed analysis when they purchased their car…or new TV.  All this analysis for a <$500 purchase.  Shows you what all of our industry’s price positioning has done for our value proposition.  What a crime!

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