Getting Rid of BOGO (and other brandkilling promotions).

You've listened to me rant about how discounting is killing our industry's value in the minds of consumers.  Indeed, the vast majority of optical and eyecare advertising is, in a word…BORING!

A friend of mine (who's name I'll not use out of respect for him) shared this interesting piece of eyecare advertising from Thailand.  One thing's for sure, the firm that's using this ad is a long way away from being boring…they're focused on building their brand with thoughtful, memorable advertising.  We can all take a lesson from this one.  Enjoy!


Join us at our next event:

Exiting Vision Plans Conference

Discover the secrets to eliminating or reducing your reliance on vision plans.