My fellow bloggers at the Optical Vision Site first broke this story, but it bears passing on. Written by Smart Money Magazine, here's an interesting consumer's perspective on eyecare.
Now, before you blame Smart Money forproducing an inaccurate article about our business, take a look in the mirror. Are you doing all you can to educate your patients about all the wonderful things that optometrists do? Is the industry doing a stellar job with communicating itsvalue proposition? What messages do we send with "BOGO" and "50% Discounts?"
Our industry, at every level, is to blame for whatever perceptions consumers,and authors, have. What do we need to do to correct these perceptions?