What do you Sell?

I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.”  With entirely new channels of communication opening daily and marketing at the speed of thought, the job of marketer is changing rapidly.  The folks at McKinsey have provided a great read on how marketing has evolved to be our actual product.  Enjoy!

http://www.mckinseyquarterly.com/Were_all_marketers_now_2834

 

 

 

 

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