This easy-to-understand course covers all aspects of visual displays and merchandising including color theory, industry terminology, and basic design and retail principles. Discover the best practices of a visual merchandiser, how to plan and budget for upcoming projects and how to create an eyewear boutique that will motivate and inspire your patients to purchase their eyewear from you. In addition, you will learn how personal appearance fosters a positive sales experience and leads to improved sales.
Open to all practice merchandisers, opticians, and ODs who are responsible for the visual merchandising and marketing of their eyewear boutiques. Attendees will receive a certificate on completion of Level 2 course.