“There are only two products in this world. Solutions to Problems and Warm Fuzzies.” Author Unknown. In a recent letter to the editor in the AOA News, Kevin Katz, O.D.,…
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I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.” With entirely new channels of communication opening daily and marketing at the…
In a recent news release, VSP announced that they’re expanding their “affiliate program” begun with Costco last October. The new agreement is with HVHC’s 545-unit Eye Care Centers of America…
I don’t often write or even speak about politics. My reticence likely stems from growing up with parents who owned a small-town grocery store. We learned to never talk religion,…
I just had a most unusual/surprising call…from the New York Yankees. Yep…me…the Yankees. Here’s the story. My oldest son and I went to a Yankee’s game last Friday to watch the New…
FastCompany reports that Jawbone – the company that makes Bluetooth headsets and wireless speakers – has come up with a new product called Up, described as a “wearable band” that…
It’s clear that patients have many alternatives today for vision care and eyewear. Today, many ECPs feel threatened by the internet; and some members of the industry feel that it’s critical…
Feeling a bit down? Life not going as you think it should? Well, when little things bother you, or if you’re just looking for a little inspiration to share with your team,…
A reader, who happens to visit many optometrist's offices, sent me a copy of VSP's Promotional Literature for their individual plan. This is the plan where VSP goes directly to…
The banter about VSP's opening of a vision center on the Cisco campus in San Jose has been significant. Announced on this blog on May 11th, the topic is hot…
My nephew, Jordan, is 15 and is a car nut. He's a very bright young man with lots of entrepreneurial energy. He's been writing a blog about high performance cars…
The other day, I found myself in Marlborough, Massachusetts for one of our Business of Eyecare Forum events. This program, a one-day practice leadership "university," is loaded with lessons on…
I'm vacationing in one of my favorite areas, Rockport, Massachusetts. This quintessential New England seaport village near Gloucester is like stepping back in time. So I call a favorite Rockport…
In English, as with many other languages, the same word can mean many different things. As just one example, the word "set" has over 450 meanings in the Oxford dictionary. Words…
It appears that VSP, through it’s EyeFinity division, is now the owner of an optical dispensary inside of the Cisco Campus in San Jose, CA (competing directly with private practice…
During my lectures around the country, I often discuss the importance of branding and delivering value. My audiences are often surprised when I describe that every consumer seeks luxury and…
The following was recently announced by VSP. In addition to promoting the importance, and value, of a comprehensive eye health exam, one would hope that VSP would use this information…
I grew up in a very historical little village in upstate New York. My parents were the grocers in town. They generally worked 777…that's 7am to 7pm seven days a week. Their…
Consider what's been important to you…the really amazing memories. If you're honest, the things you value most are NOT big, in terms of cost, effort or time. Sure, you like…
Business is built by word of mouth ("wom") and the objective of every business is to create "ambassadors." Ambassadors are those folks who run around the countryside (literally or in cyberspace) telling stories…
