I'm vacationing in one of my favorite areas, Rockport, Massachusetts. This quintessential New England seaport village near Gloucester is like stepping back in time. So I call a favorite Rockport…
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In English, as with many other languages, the same word can mean many different things. As just one example, the word "set" has over 450 meanings in the Oxford dictionary. Words…
It appears that VSP, through it’s EyeFinity division, is now the owner of an optical dispensary inside of the Cisco Campus in San Jose, CA (competing directly with private practice…
During my lectures around the country, I often discuss the importance of branding and delivering value. My audiences are often surprised when I describe that every consumer seeks luxury and…
The following was recently announced by VSP. In addition to promoting the importance, and value, of a comprehensive eye health exam, one would hope that VSP would use this information…
I grew up in a very historical little village in upstate New York. My parents were the grocers in town. They generally worked 777…that's 7am to 7pm seven days a week. Their…
Consider what's been important to you…the really amazing memories. If you're honest, the things you value most are NOT big, in terms of cost, effort or time. Sure, you like…
Business is built by word of mouth ("wom") and the objective of every business is to create "ambassadors." Ambassadors are those folks who run around the countryside (literally or in cyberspace) telling stories…
Why does our industry continue to destroy it's overall brand through discounting? Why do ECPs, who can't possibly compete on price, even make the attempt? In the absence of anything else,…
The day started with heavy snow in upstate New York. Although I allowed an extra 30 minutes to drive to Albany for my flight, because of horrible road conditions I…
Back in the mid 1980’s, I had the good fortune to visit 3M’s headquarters in St. Paul, Minnesota. Sitting in the reception area, awaiting the start of my meeting, I…
I share this with my readers simply as a reporter. What follows is apparantly a letter from the American Optometric Society to their members, followed by press release on the…
I first predicted this eventuality in June, 2009 (see post of June 19, 2009). VSP announces below that they are reaching into your patient files and driving your patients to…
VSP recently announced the appointment of what appears to be a chief lobbyist dedicated to convincing Congress that VSP and other stand-alone vision plans are good for the country. In…
Ego is the proverbial two-edged sword. Can’t live with it; can’t live without it. But if ever I’ve seen something get in the way of someone’s success, myself included, its…
Forty years ago, at the ripe age of fourteen, I took the step that was to open the door to my career. As the yard-boy for an entrepreneurial optometrist, I was…
It’s that time of year again. The time when the calendar tells us that we should take a moment to think about all those things, situations, forces…
Ever wonder what it would be like to come to the office each day and not have to worry? Can you imagine being surrounded by a team that takes care…
My girlfriend has an amazing daughter who is currently in France as a Rotary Exchange Student. She possesses intellect and maturity far older than her 17 years. She writes a blog about her adventures…
Show me a successful optometrist (or anyone else for that matter) and I’ll show you a professional student. Certainly, Continuing Medical Education (CME) is a requirement of licensure. But ask…
