COVID-19 Guidance for Optometrists

“This is certainly a stressful time for all of us and making important decisions day to day can wear you down! I’m grateful that we have the Cleinman family in our corner to help us through this mess.”

– Scott Tomasino, O.D., Tomasino Goerss Vision Source, O’Fallon, MO.

Guidance for You


  • INVISION and Cleinman: Preparing Your COVID-19 Care Package: Self, Child-Family and Specialized-Patient Care Webinar recording (April 24, 2020): Providing the best care for yourself, your family, and your patients who need it most.
  • We have developed a Cleinman WhatsApp Group, for Cleinman Partners only, to stay connected to the entire Network and in touch with what their peers are doing to protect their practices, teams and patients. Partners download the free WhatsApp and click the link emailed to them on March 19 to join the Global Cleinman Performance Network group.
  • Stay calm and be positive but realistic; your team needs to see your strength.
  • Don’t forget to take care of yourself. Get enough sleep and stay hydrated.
  • Stay informed but take breaks from the 24-hour news cycle.
  • Have honest conversations with your team about the potential business impact.  “I don’t know” is an acceptable position, which is why you must be prepared for any scenario.
  • Develop scripting with your team, to address patient questions.
  • Best Practices for Virtual Meetings.
  • “8 Tips for Working-At-Home” by Paul Herreras, President of Precision Practice Marketing.”