A Business Lesson from Jack Nicholson

You may remember the scene from the movie Five Easy Pieces.  It’s the one where Jack Nicholson is at a diner and desires to have plain toast.  The problem is that plain toast is not on the menu.  The dialogue is hilarious, but carries an important message for our times. Nicholson: “I’d like an omelet, […]

Change the Game!

Competition!  This word often strikes fear in the minds of ECPs.  Having the perspective of a student who has studied the business side of optometry for over 40 years, I’ve seen this fear evolve.  When Pearle Vision began its expansion in the 1970s, I heard fear.  When Lenscrafters arrived on the scene in the 1980s, […]