Tim Nichols, OD In the first quarter of 2013, we noticed our per patient revenues were falling and began to investigate, hoping to pinpoint the cause and take action. We…
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Daniel Hock, OD We moved a Vision Therapy department to a new stand alone location. We have teamed up with a reading specialist who will be offering tutoring services. Steps:…
Mark Teeple, OD To introduce our members to our website and to gather email addresses we held a contest over 3 months inviting patients to submit photos of their…
Shawn McBride, OD We have a brief “huddle” in the morning 10 minutes before we open, where we review anything that needs discussion from the previous day, discuss what’s…
Greg Kraupa, OD Economic Gardening is a project managed by the National Center for Economic Gardening and hosted by the Edward Lowe Foundation. This is a nationwide program, but…
Jennifer Redmond, OD We are using this cloud-based system for a high-tech and efficient way to check-in patients to the eye wear gallery. We switched to LobbyCentral, and we…
Tania Sobchuk, OD We did a pretty major renovation on our practice this October. In the process I met with a local metal artist to create some metal lettering for…
Jason Lake, OD We have been running a “Talk of the Town” billboard campaign for 2 years where local “celebs” model our eyewear as part of an advertising campaign…
Alan Winkelstein, OD Sent out an email blast on Monday before Thanksgiving offering $149 worth of services and/or product for $99 with a maximum of three certificates per patient,…
Brad Schwartz, OD Spend time and money on continuous staff training. This will set you apart and pay dividends in terms of staff performance. Managing a good team is…
Michael Sonnleitner, OD We approached the local karate dojo with the idea of co-sponsoring a summer promotion for kids: “Self-Defense and Sun-Defense.” We wanted to promote karate as a…
