As I have communicated to my audiences over the past couple of years, it is my strong belief that Private Optometry is at a crossroads. It’s no longer business as usual. …
Read More
Blog
In a recent announcement, MetLife has said it is moving forward with a new vision plan product. As you read this, note that their PR release talks about the value…
On a recent trip to Costa Rica, I came across two small boys at a shop near the cloud forests of Monteverde. These very precocious and animated children came up…
Back in the day, Vision Plan was developed as a methodology for selling the services of its owner, the profession of optometry. Vision Plan acted as optometry’s agent; effectively owned and controlled…
I have often commented that most vision plan’s contractual requirement that providers extend a discount for all services, regardless of coverage, is both patently unfair and a brand-destroyer. Well, apparently…
Over the past few years, I’ve traveled throughout North America presenting a workshop entitled “Secrets of High Performing Practices” at our Business of Eyecare Forum programs. At the beginning of…
My brother recently published his second book, Toys in the Attic. Set on a dairy farm in upstate New York, this is a captivating story of a young woman who…
In a recent study conducted by our firm of the members of Cleinman Performance Network, we identified that those practices that invest in marketing dramatically outperform those that do not. While…
Over the past week, VSP and the AOA have taken their differences over inclusion in Obamacare out of the conference room and into to the boxing ring. The public action appears…
In early September, Cleinman Performance Partners hosted a weekend event for those members of Cleinman Performance Network who were celebrating their ten year anniversary. Some 30 individuals were treated to an…
Wise words about innovation. If you’re not the one who makes the idea, be the one who makes the idea better.
All of us walk through life with certain preconceptions. These “opinions based on inadequate information” are often a barrier to our ability to effectively lead and make decisions. In our…
VSP just announced that it was adding a second on-site clinic for one of its clients. VSP previously and quietly opened an on-site vision care clinic at a facility for Cisco Systems…
We’re making our final plans for the new series of Business of Eyecare Forums. This one-day practice leadership university will visit 20 cities over the next year including Cleveland, Knoxville,…
It’s not every day that one’s brother publishes a novel. My youngest brother, David, has been writing for many, many years and finally published his first book last year…and his…
“There are only two products in this world. Solutions to Problems and Warm Fuzzies.” Author Unknown. In a recent letter to the editor in the AOA News, Kevin Katz, O.D.,…
I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.” With entirely new channels of communication opening daily and marketing at the…
In a recent news release, VSP announced that they’re expanding their “affiliate program” begun with Costco last October. The new agreement is with HVHC’s 545-unit Eye Care Centers of America…
I don’t often write or even speak about politics. My reticence likely stems from growing up with parents who owned a small-town grocery store. We learned to never talk religion,…
