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Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

RIP Steve

Just last week I completed The Steve Jobs Way, the book by Jay Elliott about Jobs’ unique leadership style.  As a student of leadership…and a

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VSP – Share the Wealth

VSP just announced that it was adding a second on-site clinic for one of its clients. VSP previously and quietly opened an on-site vision care clinic at

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What do you Sell?

I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.”  With entirely new channels

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Here Comes the Bride!

In a recent news release, VSP announced that they’re expanding their “affiliate program” begun with Costco last October.  The new agreement is with HVHC’s 545-unit

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