Messages and news from Cleinman Performance Partners
Over the past few years, I’ve traveled throughout North America presenting a workshop entitled “Secrets of High Performing Practices” at our Business of Eyecare Forum
Over the past week, VSP and the AOA have taken their differences over inclusion in Obamacare out of the conference room and into to the
I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.” With entirely new channels
A reader, who happens to visit many optometrist's offices, sent me a copy of VSP's Promotional Literature for their individual plan. This is the plan
In English, as with many other languages, the same word can mean many different things. As just one example, the word "set" has over 450 meanings
During my lectures around the country, I often discuss the importance of branding and delivering value. My audiences are often surprised when I describe that
Why does our industry continue to destroy it's overall brand through discounting? Why do ECPs, who can't possibly compete on price, even make the attempt? In
Ever wonder what it would be like to come to the office each day and not have to worry? Can you imagine being surrounded by
Show me a successful optometrist (or anyone else for that matter) and I’ll show you a professional student. Certainly, Continuing Medical Education (CME) is a
As I travel around the country, presenting workshops at our Business of Eyecare Forum programs, I often speak about the importance of building your brand. Your competitors
