Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

What do you Sell?

I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.”  With entirely new channels

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You’re Kidding, Right?

A reader, who happens to visit many optometrist's offices, sent me a copy of VSP's Promotional Literature for their individual plan.  This is the plan

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What Words Should You Use?

In English, as with many other languages, the same word can mean many different things.  As just one example, the word "set" has over 450 meanings

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Milk for Twice the Price

During my lectures around the country, I often discuss the importance of branding and delivering value.  My audiences are often surprised when I describe that

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Let Go of the Reins

Ever wonder what it would be like to come to the office each day and not have to worry?  Can you imagine being surrounded by

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Curiosity is the Key to Success

Show me a successful optometrist (or anyone else for that matter) and I’ll show you a professional student.  Certainly, Continuing Medical Education (CME) is a

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