Milk for Twice the Price
During my lectures around the country, I often discuss the importance of branding and delivering value. My audiences are often surprised when I describe that
May 5, 2011
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Messages and news from Cleinman Performance Partners
During my lectures around the country, I often discuss the importance of branding and delivering value. My audiences are often surprised when I describe that
Why does our industry continue to destroy it's overall brand through discounting? Why do ECPs, who can't possibly compete on price, even make the attempt? In
Back in the mid 1980’s, I had the good fortune to visit 3M’s headquarters in St. Paul, Minnesota. Sitting in the reception area, awaiting the
I share this with my readers simply as a reporter. What follows is apparantly a letter from the American Optometric Society to their members, followed
I first predicted this eventuality in June, 2009 (see post of June 19, 2009). VSP announces below that they are reaching into your patient files
VSP recently announced the appointment of what appears to be a chief lobbyist dedicated to convincing Congress that VSP and other stand-alone vision plans are
Ever wonder what it would be like to come to the office each day and not have to worry? Can you imagine being surrounded by
Show me a successful optometrist (or anyone else for that matter) and I’ll show you a professional student. Certainly, Continuing Medical Education (CME) is a
VSP Vision Care and Johnson & Johnson Vision Care’s Vistakon division recently announced that they are partnering to offer VSP
As I travel around the country, presenting workshops at our Business of Eyecare Forum programs, I often speak about the importance of building your brand. Your competitors