Beware the Warm Fuzzy
“There are only two products in this world. Solutions to Problems and Warm Fuzzies.” Author Unknown. In a recent letter to the editor in the
August 23, 2011
2 Comments
Messages and news from Cleinman Performance Partners
“There are only two products in this world. Solutions to Problems and Warm Fuzzies.” Author Unknown. In a recent letter to the editor in the
I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.” With entirely new channels
In a recent news release, VSP announced that they’re expanding their “affiliate program” begun with Costco last October. The new agreement is with HVHC’s 545-unit
I don’t often write or even speak about politics. My reticence likely stems from growing up with parents who owned a small-town grocery store. We
It’s clear that patients have many alternatives today for vision care and eyewear. Today, many ECPs feel threatened by the internet; and some members of the
A reader, who happens to visit many optometrist's offices, sent me a copy of VSP's Promotional Literature for their individual plan. This is the plan
The banter about VSP's opening of a vision center on the Cisco campus in San Jose has been significant. Announced on this blog on May
The other day, I found myself in Marlborough, Massachusetts for one of our Business of Eyecare Forum events. This program, a one-day practice leadership "university,"
In English, as with many other languages, the same word can mean many different things. As just one example, the word "set" has over 450 meanings
It appears that VSP, through it’s EyeFinity division, is now the owner of an optical dispensary inside of the Cisco Campus in San Jose, CA