Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

Beware the Warm Fuzzy

“There are only two products in this world.  Solutions to Problems and Warm Fuzzies.”  Author Unknown. In a recent letter to the editor in the

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What do you Sell?

I often tell my clients that “marketing is everything…our products, how we walk, how we talk, our facilities, our people…indeed everything we do.”  With entirely new channels

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Here Comes the Bride!

In a recent news release, VSP announced that they’re expanding their “affiliate program” begun with Costco last October.  The new agreement is with HVHC’s 545-unit

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You’re Kidding, Right?

A reader, who happens to visit many optometrist's offices, sent me a copy of VSP's Promotional Literature for their individual plan.  This is the plan

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First Impressions Count!

The other day, I found myself in Marlborough, Massachusetts for one of our Business of Eyecare Forum events.  This program, a one-day practice leadership "university,"

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What Words Should You Use?

In English, as with many other languages, the same word can mean many different things.  As just one example, the word "set" has over 450 meanings

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