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Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

It Starts with Values

Dr. Frank is 62.  He owns a practice with revenue in the millions.  He’s made investments in real estate and other businesses, many of which

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The True Test of a Brand

I arrived this afternoon in Anaheim, California for a Business of Eyecare Forum being held tomorrow.   After a four hour flight from Chicago where I hosted a

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When Ideas have Sex

No, this is not a risque adult-rated message but a powerful one about creativity and leadership.  Follow the link below and I think you'll come away with

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A Wolf in Sheep’s Clothing?

A couple of headlines recently caught my attention: "VSP Vision Care will no longer provide in-network coverage for eyewear manufactured and/or distributed byAspex Eyewear." "Carl Zeiss Vision

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Management by Walking Around

Recently, our firm has experienced some significant growth, the result of making important strategic decisions early last year (yep, right in the middle of the recession).  With growth

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The New Communications Landscape

Many of my clients have turned to Facebook, MySpace and other websites to promote their practices and improve their communications with patients.  There's so much going on

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