COVID-19 Guidance for Optometrists

“This is certainly a stressful time for all of us and making important decisions day to day can wear you down! I’m grateful that we have the Cleinman family in our corner to help us through this mess.”

– Scott Tomasino, O.D., Tomasino Goerss Vision Source, O’Fallon, MO.

Coronavirus Response Actions to take Today!

These are challenging times! The Coronavirus pandemic is affecting all our families, our businesses, and our communities. We’re dedicated to helping you manage through this situation.

Please use these resources and reach out to us at if you have any further questions. If we do not have the answer you require, we’ll do what’s necessary to obtain it.

Be sure to revisit this page often as it will be updated daily with new and valuable information that will help you prevail in these trying times.

Alan Cleinman's Weekly Message

What Does Your P&L Tell You? February 19, 2021

Previous Messages

The Magic of Intentional Consistency

The best patient experiences and the worst patient experiences grow out of the same problem most businesses face: their systems are inconsistent. Johanna Loeffler, CPBA, Senior Director of Operational Development, shows you the one trick you need to always deliver your best to your clients.

Read More »

The Impact Of The Personal Touch

Cleinman Performance Partners’ Senior Director of Client Solutions, Amanda VanVoris, talks with Alan French, OD, FAAO regarding the challenges he had running his practice and his consulting journey. See what Dr. French says was one aspect of the consulting process that really stood out for him.

Read More »

Did It Really Kill The Cat?

Our consultants often get asked, “what do I look for in an employee?” This is an age-old question, and I’m quite certain that most optometrists don’t really think this one through. First, each position likely has a requirement for different attributes. As just one example, a bookkeeper doesn’t have to be very people-oriented while an optician simply must be. The attributes of your patient-care coordinator will likely be different than those of your contact lens tech. Different jobs require different skills.

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The Future is in your Closet!

I recently read an article that predicted that on-line optical is expected to reach a 21% share of market by 2023. Ouch, you say! Firm’s like Zenni Optical, Warby Parker and Essilor’s EyeBuy Direct and are out to eat your lunch. VSP is right there with them. Are these your enemies…or friends?

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What It Takes!

Some time ago, I had my office painted. As I reassembled my “stuff” after the project, I had occasion to reconnect with a number of mementos; items that remind me of various steps in my career. Memories.

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