Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

We Have Seen the Enemy…

Discount.  According to Webster’s the word has many meanings.  But generally, when we think of the word as it relates to our industry, it’s “to

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Optometry Provides No Value!!

Optometry delivers nothing of value.  Yep. nothing.  Nada! According to a couple of commercials being run by “Optometry’s Friend,” the only thing that a consumer values

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Lessons from the Road

Over the past sixty days, I’ve had the opportunity to drive over 4000 miles in Australia, New Zealand, Germany and the U.S.  I’m writing this

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Is Optometry On Its Deathbed?

From time to time I hear from students and practicing optometrists that they’re concerned for the future of the profession.   From their perspective, the future

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Leaving a Legacy

Here’s a story about one optometrist’s legacy. 40 years ago yesterday, I dialed an optometrist’s office for the first time to attempt to sell the

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