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Insights on the Business of Optometry

Messages and news from Cleinman Performance Partners

An Equation for Abundance

Over the past four decades, I’ve had the pleasure of interacting with many thousands of optometrists.  Perhaps uniquely so, my interactions have been almost exclusively

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A Penny Saved is….?

Ben Franklin is to blame.  His motto, “a penny saved is a penny earned” is likely the root cause behind the fact that so many

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Your Future is at Stake!

As I have communicated to my audiences over the past couple of years,  it is my strong belief that Private Optometry is at a crossroads.  It’s

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Just Say No!

In a recent announcement, MetLife has said it is moving forward with a new vision plan product.  As you read this, note that their PR

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Do You Sell Value?

On a recent trip to Costa Rica, I came across two small boys at a shop near the cloud forests of Monteverde.   These very precocious

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The Dealer and the Junkie

Back in the day, Vision Plan was developed as a methodology for selling the services of its owner, the profession of optometry.  Vision Plan acted as

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How to Eat an 800# Gorilla

I have often commented that most vision plan’s contractual requirement that providers extend a discount for all services, regardless of coverage, is both patently unfair

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